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单词 public image
释义

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public image
b. A concept or impression, created in the minds of the public, of a particular person, institution, product, etc.; spec. a favourable impression; often in public image.This sense was propagated in advertising in the late 1950s. See also brand-image n., corporate image n. at corporate adj., adv., and n. Compounds 2, party image n. at party n. Compounds 3a.
ΘΚΠ
society > communication > information > publishing or spreading abroad > advertising > business of advertising > [noun] > public relations > public image
corporate identity1830
image1908
1908 G. K. Chesterton All Things Considered 179 When courtiers sang the praises of a King they attributed to him things that were entirely improbable... Between the King and his public image there was really no relation.
1908 G. Wallas Human Nature in Politics ii. 84 A party..is primarily a name, which, like other names, calls up when it is heard or seen an ‘image’ that shades imperceptibly into the voluntary realisation of its meaning... Emotional reactions can be set up by the name and its automatic mental associations.
1939 Winnipeg Free Press 11 Nov. 9/3 The private Stalin, the human being under the fearsome public image.
1946 Amer. Jrnl. Sociol. 51 557 Analysis of the interviews indicated that the public image of Smith as a ‘patriot nonpareil’ played an important role in the process of persuasion.
1958 J. K. Galbraith Affluent Society xiii. 152 The first task of the public relations man, on taking over a business client, is to ‘re-engineer’ his image to include something besides the production of goods.
1959 I. Ross Image Merchants (1960) i. 17 ‘Image’ is perhaps the favorite noun in public relations..whether the image be that of a corporation, an industry, a product.
1961 Listener 2 Nov. 732/2 He [sc. John Reith] created what in modern jargon would be called a public image of the B.B.C. Programmes moved with smooth efficiency..behind a screen of anonymity.
1971 Physics Bull. Jan. 12/3 The ivory tower image dies hard even though few academic physicists can succeed these days in research without establishing wide contacts outside their own departments.
1988 R. K. Weaver Automatic Govt. v. 94 Policymakers will make their decisions on a program primarily on the basis of how these decisions influence public images of them as being fair, compassionate, and fiscally responsible.
2007 N.Y. Mag. 13 Aug. 16/1 In the era of the YouTube election..the pressure on candidates to keep an iron grip on their image is extreme.
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更新时间:2024/12/23 17:02:16