单词 | pyramid selling |
释义 | pyramid sellingn. Business. A system of selling goods or services in which agency rights are sold to an increasing number of distributors at successively lower levels; (also frequently) an illegal scheme which purports to trade in goods or services in this manner, but which in fact is set up solely to make money from the recruitment of new participants. Cf. pyramid n. 10b. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 the mind > possession > taking > stealing or theft > defrauding or swindling > [noun] > scheme > commercial or financial bubble1700 Ponzi scheme1920 pyramid1920 pyramid scheme1949 pyramid selling1965 1965 Kansas City (Missouri) Star 22 Dec. 14 The latest gimmick..is a sort of pyramid selling scheme. 1972 Daily Tel. 30 Mar. 3/1 A company whose cosmetic business is said to involve ‘pyramid selling’—a system whereby a franchiser sells to others the right to market goods—was banned in the High Court yesterday from operating its bank account. 2003 Franchise Mag. New Year Issue 118/4 The diluted offspring of pyramid selling are often to be found in magazines covering ‘network marketing’ or ‘direct selling’, where it is still the norm to earn money chiefly from recruiting subordinate levels. This entry has been updated (OED Third Edition, December 2007; most recently modified version published online March 2022). < n.1965 |
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