rebadgev.
/ˌriːˈbadʒ/, U.S. /riˈbædʒ/ Chiefly Business.
transitive. To assign a new or different badge, name, etc.; (in later use) spec. to market (a car or other product, esp. one bought from another manufacturer) under a new name; to relaunch with a new logo or name. Cf. rebrand v. 2.
ΚΠ
1954 Manch. Guardian 23 July 4/5 The men in 264 Scottish Beach Landing Brigade, T.A., who have been rebadged after their National Service.
1982 Financial Times (Nexis) 8 July iii. 1 Now Nissan has the opportunity to rebadge them with either its own name or even use the Datsun label better-known by European buyers.
1993 Camcorder User Mar. 11/4 German manufacturer Universum introduced a similar twin deck last summer, which led to speculation that Amstrad might re-badge the product and sell it in the UK.
1997 1998 Car Preview 58/1 With the Navigator, Lincoln has boldly followed in the footsteps of just about every other manufacturer by rebadging a common SUV and calling it a luxury vehicle.
1999 J. Preece Good Beer Guide 233/1 The house ale is Hancock's HB rebadged.
This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022).
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v.1954