roadshowingn.
/ˈrəʊdʃəʊɪŋ/, U.S. /ˈroʊdˌʃoʊɪŋ/ U.S. Now chiefly historical.
The previewing of a film at a limited number of prestigious cinemas commanding higher ticket prices. Also occasionally: the action or process of putting on a touring show (cf. roadshow n. 1).
ΘΚΠ
society > leisure > the arts > performance arts > cinematography > film show > [noun] > preview
trade show1913
roadshowing1923
press show1928
sneak preview1938
sneak1941
1923 Indianapolis Star 5 May 10/7 J. J. McCarty, for a long time identified with the road showing of various Griffith productions, has been engaged..to handle the legitimate bookings on 'The Covered Wagon'.
1923 N.Y. Times 10 June i. ii. 5/7 The road showing of legitimate stage attractions is not as profitable as it once was.
1931 N. Amer. Rev. Aug. 169/2 The exhibitor found the big hits withdrawn for roadshowing or sale on a percentage basis.
1967 Chicago Tribune 9 Apr. v. 12/1 We are dedicated to the continuous performance policy..but when a major attraction comes along that is designed for roadshowing, we consider it.
2007 S. Baumann Hollywood Highbrow iii. 95 Roadshowing, as a method of exhibition, increased in the 1950s and 1960s.
This is a new entry (OED Third Edition, June 2010; most recently modified version published online March 2022).
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n.1923