roton.
/ˈrəʊtəʊ/, U.S. /ˈroʊdoʊ/ North American.
An illustrated or pictorial (section of a) newspaper or magazine, originally and chiefly one printed by rotogravure; esp. a Sunday supplement. Cf. rotogravure n. 2.Recorded earliest in attributive use.
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society > communication > journalism > journal > parts and layout of journals > [noun] > illustrated section
colour section1906
rotogravure1914
roto1920
society > communication > journalism > journal > periodical > [noun] > magazine > pictorial
pictorial1844
picture paper1853
illustrated1879
picture magazine1895
photo magazine1903
rotogravure1914
roto1920
photo-novelette1963
1920 Printers' Ink 7 Oct. 59/2 The Tribune is the only paper between Chicago and the Pacific Coast preparing a roto section in its own office.
1920 Printers' Ink 18 Nov. 48 (advt.) Tell it pictorially—with all the tone and charm that well-printed ‘Rotos’ alone can give.
1932 G. A. Chappell Evil through Ages v. 70 To-day our Sunday illustrated sections are taken up by wives and mothers..who sign testimonials, exhibit dogs, dress up as colonial dames, anything to get into the rotos.
1975 Boston Globe 22 Feb. 7/3 (advt.) The Bride: a special roto magazine devoted to the newlyweds and soon-to-be-weds of '75 this Sunday in The Boston Globe.
1996 Crain's Detroit Business (Nexis) 22 Apr. 30 All the daily papers in our entire market area have been cut, by millions. But we're not looking for another venue to get out our rotos.
This entry has been updated (OED Third Edition, March 2011; most recently modified version published online March 2022).
> see also
also refers to : roto-comb. form
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n.1920see also