| 单词 | semantic differential |
| 释义 | > as lemmassemantic differential semantic differential n. Psychology a technique devised to measure a person's attitude towards something, by asking him or her to rate words from a given list seen as descriptive of it or not; a scale or test for implementing this.The descriptive words used are now typically a small number of bipolar pairs of adjectives, such as warm and cold,. bright and dark, and the subject is asked to choose a point on the scale represented by each pair. ΚΠ 1953 C. E. Osgood Method & Theory Exper. Psychol. xvi. 713 The distribution of his [sc. the subject's] judgments on a standardized series of such scales serves to differentiate the meaning of this concept from others; for this reason this measuring instrument has been called a ‘semantic differential’. 1967 Brit. Jrnl. Psychiatry 113 727/1 This paper reports changes in transvestism and fetishism during faradic aversion treatment, as shown by clinical reports..and attitudes on evaluative scales of the semantic differential. 2012 A. Wray et al. Projects Linguistics & Lang, Stud. (ed. 3) xiv. 175 One objection to using the semantic differential scale is that it relies on respondents having the same understanding of the adjectives you use. < as lemmas |
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