shockvertisingn.
/ˈʃɒkvətʌɪzɪŋ/, U.S. /ˈʃɑkvərˌtaɪzɪŋ/ Advertising that is designed to attract attention by employing tactics, esp. in the use of graphic images, that are provocative and shocking.
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1994 Daily News (N.Y.) 16 Feb. 28/1 A bloodied white T-shirt worn by a Croatian soldier killed in Bosnia is the latest 'shock-vertising' from Benetton SpA, the controversial Italian clothing company.
2008 Guardian 28 July (G2 section) 3/1 Imagine discovering a body lying on the floor with a bloodied knife protruding from a wound. And then..the body rises and hands you a leaflet advertising a product. This is the latest in ‘shockvertising’: the advertising industry's attempt to get the public to sit up and take notice.
2019 @peterwo44376851 6 Mar. in twitter.com (accessed 5 Aug. 2021) Shockvertizing manipulates people to make emotional rather than reasoned choices based on facts.
This entry has been updated (OED Third Edition, September 2022).
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n.1994- to answer back
- to answer for itself
- to answer for oneself
- to answer generals
- to answer in monosyllables
- to answer in the affirmative
- to answer nay
- to answer one's end(s
- to answer one's purpose
- to answer over
- to answer the call
- to answer the last call
- to answer the question
- to answer to her helm
- to answer to the description of
- to answer to the helm
- to answer to the name of
- to answer up
- to ante up
- to ape it
- to appeal from philip drunk to philip sober
- to appeal to arms
- to appeal to caesar
- to appeal to the country
- to appeal unto caesar