单词 | sonic branding |
释义 | > as lemmassonic branding sonic branding n. Advertising and Marketing the repeated use of a particular sound, piece of music, etc., in a company’s advertisements as a method of developing brand identity. ΚΠ 1998 Independent 1 May (Eye section) 14/6 ‘The Wizard’ served as the technical model for subsequent efforts at TOTP sonic branding. 2007 S. R. Kumar Marketing & Branding: Indian Scenario (2009) v. 350 There are two aspects in sonic branding—creating and sustaining the sound effects unique to the brand. 2014 Music, Sound, & Moving Image 8 130 The Hangover trilogy demonstrates the use of sonic branding and consistency of a common ‘sound’ across a franchise. < as lemmas |
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