soft selln.adj.

Brit.

/ˌsɒf(t) ˈsɛl/, U.S.

/ˈsɔf(t) ˌsɛl/,

/ˈsɑf(t) ˌsɛl/

Origin: Formed within English, by compounding. Etymons: soft adj., sell n.²

Etymology: < soft adj. + sell n.², after hard sell n. Compare earlier soft-selling adj.

Originally U.S.

A. n.

Advertising, salesmanship, or promotion that is subtly persuasive rather than direct and forceful; an instance of this. Frequently in the soft sell. Opposed to hard sell n.

ΘΚΠ

society > trade and finance > selling > [noun] > selling method or technique > types of

branding1913

cross-selling1919

mass marketing1920

supermarketing1940

hard sell1945

market testing1947

sales drive1951

soft sell1953

rack-jobbing1954

switch selling1960

cold selling1961

telesales1962

telemarketing1963

loss-leading1964

test-marketing1964

pyramid selling1965

inertia selling1968

overselling1968

bundling1969

oversell1969

rack job1969

bounceback1970

party plan1973

sale-leaseback1973

up-marketing1975

sellathon1976

upselling1977

cold calling1978

cold call1980

network marketing1981

ambush marketing1987

green marketing1988

relationship marketing1988

freemium1994

e-tailing1995

1953 N.Y. Times 28 July 17/1 It will try to sell an occasional book, using what might be called the soft sell.

1958 Graduate Student Eng. Summer 30 The Appeal Direct that we mailed to them last month entirely neglected to mention the price of the magazine (which presumably puts that letter among the softest ‘soft sells’ ever produced).

1970 G. F. Newman Sir, You Bastard i. 15 Terry Sneed was a sceptic, no soft sell ever bought him.

1984 N.Y. Mag. 17 Dec. 14/3 Polaroid has replaced the arch tiffs between Mariette Hartley and James Garner with reach-out-and-touch soft sells.

2014 C. B. Meyers Word from our Sponsor vi. 161 The strategy, in its indirectness and intended inoffensiveness, was typical of the soft sell.

B. adj. (chiefly attributive).

Characterized by or consisting of subtly persuasive advertising, salesmanship, or promotion.

ΘΚΠ

society > trade and finance > selling > [adjective] > belonging to or characteristic of type of selling

retail1601

shopkeeping1603

wholesale1640

shoppish1815

shoppy1825

soft sell1954

1954 Bradford (Pa.) Era 24 Feb. 13/1 ‘Hard sell’ boast and brag headlines were only 60 percent as effective as ‘soft sell’ consumer headlines.

1958 Libr. Q. 28 76/2 This survey does recommend such a solution but in a very ‘soft-sell’ way.

1967 V. S. Naipaul Mimic Men III. v. 260 Their soft-sell advertisements in the newspapers.

1997 A. Cooper-Chen Mass Communication in Japan ii. 20 Soft-sell commercials showing smiling babies.

2014 Sunday Business Post (Nexis) 19 Jan. The blog takes a soft-sell approach and focuses far more on practical advice than trying to sell insurance packages.

This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022).

单词	soft sell
释义	soft selln.adj. Brit. /ˌsɒf(t) ˈsɛl/, U.S. /ˈsɔf(t) ˌsɛl/, /ˈsɑf(t) ˌsɛl/ Origin: Formed within English, by compounding. Etymons: soft adj., sell n.² Etymology: < soft adj. + sell n.², after hard sell n. Compare earlier soft-selling adj. Originally U.S. A. n. Advertising, salesmanship, or promotion that is subtly persuasive rather than direct and forceful; an instance of this. Frequently in the soft sell. Opposed to hard sell n. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1953 N.Y. Times 28 July 17/1 It will try to sell an occasional book, using what might be called the soft sell. 1958 Graduate Student Eng. Summer 30 The Appeal Direct that we mailed to them last month entirely neglected to mention the price of the magazine (which presumably puts that letter among the softest ‘soft sells’ ever produced). 1970 G. F. Newman Sir, You Bastard i. 15 Terry Sneed was a sceptic, no soft sell ever bought him. 1984 N.Y. Mag. 17 Dec. 14/3 Polaroid has replaced the arch tiffs between Mariette Hartley and James Garner with reach-out-and-touch soft sells. 2014 C. B. Meyers Word from our Sponsor vi. 161 The strategy, in its indirectness and intended inoffensiveness, was typical of the soft sell. B. adj. (chiefly attributive). Characterized by or consisting of subtly persuasive advertising, salesmanship, or promotion. ΘΚΠ society > trade and finance > selling > [adjective] > belonging to or characteristic of type of selling retail1601 shopkeeping1603 wholesale1640 shoppish1815 shoppy1825 soft sell1954 1954 Bradford (Pa.) Era 24 Feb. 13/1 ‘Hard sell’ boast and brag headlines were only 60 percent as effective as ‘soft sell’ consumer headlines. 1958 Libr. Q. 28 76/2 This survey does recommend such a solution but in a very ‘soft-sell’ way. 1967 V. S. Naipaul Mimic Men III. v. 260 Their soft-sell advertisements in the newspapers. 1997 A. Cooper-Chen Mass Communication in Japan ii. 20 Soft-sell commercials showing smiling babies. 2014 Sunday Business Post (Nexis) 19 Jan. The blog takes a soft-sell approach and focuses far more on practical advice than trying to sell insurance packages. This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022). < n.adj.1953
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