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单词 body copy
释义

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body copy
body copy n. the main body of text in an advertisement (or occasionally other document), excluding the headline, captions, etc.; cf. sense 6c.
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society > leisure > the arts > literature > a written composition > parts of a written composition > [noun] > body of composition
textc1369
bodyc1405
contexta1530
contexturea1619
body text1892
body copy1926
1926 Bankers' Mag. Dec. 834/2 Let us next consider headline and body copy as a unit.
1971 F. K. Baskette Art of Editing (1977) xiv. 268 The editor gives the dummy to the printer, who assembles the type for body copy, headlines and pictures.
2005 E. Applegate Strategic Copywriting iv. 55 Now that the headline, subhead.., and slogan..have been written, it is time to write the body copy of the advertisement.
extracted from bodyn.
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