单词 | superbrand |
释义 | > as lemmassuperbrand superbrand n. Brit. /ˈsuːpəbrand/ , /ˈsjuːpəbrand/ , U.S. /ˈsupərˌbrænd/ originally U.S. a particular brand of goods or services that is of high quality or is otherwise exceptional; (in later use) spec. a well-known or highly recognizable brand.ΚΠ 1892 Evening Express (Lock Haven, Pa.) 10 Nov. ‘My object in calling—’ ‘I told you I didn't want anything!’ ‘Is to introduce to your notice a super-brand of—’ ‘I've got no time to listen to you, sir!’ ‘Sassafras soap.’ 1951 N.Y. Times 9 July 30/7 It is the first time Florida has made a concerted effort to establish a super-brand in competition with Sunkist of California. 2009 J. K. A. Smith Desiring Kingdom iii. 102 Superbrands like Nike and Starbucks aim to forge ‘spiritual bonds’ with consumers by channeling a sense that their product is the answer to the most basic and primal human needs. < as lemmas |
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