英语词汇“brand awareness”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

brand awareness n. (the extent of) consumer familiarity with the name, image, or distinctive qualities of a particular brand of goods or services.

ΚΠ

1950 Public Opinion Q. 14 550/2 Studies in advertising recall, slogan recognition, and brand awareness are sometimes conducted by mail! Such studies typically produce very encouraging ‘findings’ for the sponsor of the ‘research’.

1981 Christian Sci. Monitor (Nexis) 9 Dec. 18 Advertising seems to serve as a significant informal source of socialization about alcohol, although most advertisements focused more on brand awareness than general information about alcohol.

2003 New Architect Feb. 29/1 Brand-awareness studies generally measure the difference in the percentage of users who properly identified key brand elements after seeing an ad versus those in a control group who weren't exposed to the ad.

单词	brand awareness
释义	> as lemmas brand awareness brand awareness n. (the extent of) consumer familiarity with the name, image, or distinctive qualities of a particular brand of goods or services. ΚΠ 1950 Public Opinion Q. 14 550/2 Studies in advertising recall, slogan recognition, and brand awareness are sometimes conducted by mail! Such studies typically produce very encouraging ‘findings’ for the sponsor of the ‘research’. 1981 Christian Sci. Monitor (Nexis) 9 Dec. 18 Advertising seems to serve as a significant informal source of socialization about alcohol, although most advertisements focused more on brand awareness than general information about alcohol. 2003 New Architect Feb. 29/1 Brand-awareness studies generally measure the difference in the percentage of users who properly identified key brand elements after seeing an ad versus those in a control group who weren't exposed to the ad. extracted from brandn. < as lemmas
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> as lemmas