brandingn.
/ˈbrandɪŋ/ The action of marking with a hot iron, as a surgical operation; or of burning a mark upon a criminal, or an article for sale.
ΘΚΠ
the world > health and disease > healing > medical treatment > surgery > cauterizing > [noun]
searing1395
actual cauterya1400
adustion?a1425
brandingc1440
cauterification?1541
cauterizing?1541
cautery1575
cauterization1579
cautering1580
ustion1588
burninga1610
cauterism1640
inustion1684
moxibustion1833
society > communication > indication > marking > marking to identify > [noun] > a brand > the act of branding
markingOE
stigmatizing1641
inustion1647
branding1660
c1440 Promptorium Parvulorum 53 Brondynge, cauterizacio.
1660 R. Coke Justice Vindicated 14 Anything..received into the senses, be it whipping, branding or hanging.
1764 T. Harmer Observ. Passages Script. vi. xvi. 261 Whipping and branding with the flower-de-lis among the French.
1837 J. R. McCulloch Statist. Acct. Brit. Empire II. iii. iii. 26 The gutting..of the herrings, and the branding of the barrels.
1849 G. Grote Hist. Greece V. ii. xl. 128.
Compounds
attributive, as in branding-corrall, branding-iron, branding-pen, branding-yard; branding-chute n. U.S. a gradually narrowing enclosure into which cattle are driven to be branded.
ΘΚΠ
society > occupation and work > equipment > marking tools > [noun] > branding-iron
marking instrumenta1398
marking irona1400
iron?c1425
branding-ironc1440
burning-iron1483
burn-ironc1485
searing-iron1541
brand1860
the world > health and disease > healing > medical appliances or equipment > other surgical equipment > [noun] > cautery
cultellary?a1425
olivary?a1425
cultelere?c1425
branding-ironc1440
burning-iron1483
cautera1533
actual?1541
cautelayre?1541
searing-iron1541
cautery1543
actual cautery1575
cauterizing iron1575
olive cautery1598
back-cauter1611
cauting-iron1688
brand1692
gamma1809
thermo-cautery1879
the world > food and drink > farming > animal husbandry > animal enclosure or house general > [noun] > enclosure > branding or dipping corral or shute
crush-pen1856
race1862
branding-yard1881
chute1881
branding-chute1882
branding-corrall1885
crush-yard1888
squeeze chute1899
squeeze gate1925
shute1961
c1440 Promptorium Parvulorum 53 Brondynge yren, cauterium.
1583 A. Golding tr. J. Calvin Serm. on Deuteronomie xiv. 80 Despisers of God..haue the said bronding yron searing within them.
1863 W. Phillips Speeches xi. 259 His broad bosom scarred all over with the branding-iron.
1881 Gentleman's Mag. Jan. 64 The branding-yard [for cattle].
1882 Lippincott's Monthly Mag. May 429/2 Several small fenced enclosures..and a branding-chute are soon completed.
1885 Pall Mall Gaz. 20 Mar. 3/2 The cows and calves..are driven into the branding corrall.
1900 Congress. Rec. Jan. App. 22/1 Standing on a branding shute backed up against a sod corral out on the range.
1903 ‘O. Henry’ Rolling Stones (1915) 88 He proved to be..as good..in the branding pen as most of them.
1911 C. E. Mulford Bar-20 Days xx. 197 Johnny Nelson waited..on the platform of the branding chute.
Draft additions June 2004
Marketing. The application of a trademark or brand to a product; the promotion of consumer awareness of a particular brand of goods or services. Cf. brand n. 6.
ΘΚΠ
society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1913 Times 22 Sept. 12/5 Hitherto trade influences have been unfavourable to the use of manufacturers' trade marks... Pronounced commercial successes have, however, been made in the branding of piece goods for home consumption.
1918 Amer. Econ. Rev. 8 298 Manufacturers brand goods to secure the goodwill of users; branding should imply the maintenance of quality and the placing of responsibility.
1962 H. O. Beecheno Introd. Business Stud. xi. 98 The more expensive type of goods..which are not the subject of so much branding and national advertising—the luxury and semi-luxury goods.
1986 Marketing Week 29 Aug. 7/1 Searle's massive branding effort..is designed to establish its sweetener in an unassailable position.
1995 Accountancy Nov. 48/1 PR is important for several reasons: it gives name recognition and branding to the firm; it helps to give the client confidence in the firm; [etc.].
This entry has not yet been fully updated (first published 1888; most recently modified version published online June 2022).
brandingadj.
1. That scorches or marks by burning.
ΘΚΠ
the world > matter > properties of materials > temperature > heat > heating or making hot > subjection or exposure to heat or fire > [adjective] > injuriously > scorching
bristling1561
scorching1563
branding1811
searing1818
swithering1895
1811 Ld. Byron Curse Minerva xi In many a branding page and burning line.
1850 Ld. Tennyson In Memoriam ii. 2 Nor branding summer suns avail To touch thy thousand years of gloom. View more context for this quotation
1868 E. Bulwer-Lytton Chrons. & Characters II. 127 The branding bolt, that rent The skies asunder.
2. That brands or stigmatizes.
ΘΚΠ
the mind > attention and judgement > contempt > disrepute > infamy or notoriety > [adjective] > bringing infamy
stigmatic1607
stigmatical1609
stigmatizing1647
burning1709
branding1853
infamatory1880
1853 C. Brontë Villette II. xxiv. 194 It was a branding judgment.
1877 F. W. Farrar In Days of Youth (ed. 4) i. 4 He felt the branding finger upon his brow.
This entry has not yet been fully updated (first published 1888; most recently modified version published online June 2019).
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n.c1440adj.1811