单词 | test-market |
释义 | > as lemmastest-market test-market v. originally U.S. transitive and intransitive to put (a new product) on to the market, usually in a limited area, in order to determine consumers' response to it; also transferred; also as n., an area in which a product is test-marketed. ΘΚΠ society > trade and finance > selling > [noun] > area covered by salesman or firm outride1879 territory1898 test-market1958 geography1983 society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner retail1365 tap1478 retaliate1640 outsella1687 wholesale1792 to sell short1852 hustle1887 brand1909 oversell1928 package1946 soft-sell1958 test-market1958 mass-market1959 sales-drive1962 bundle1969 cross-sell1972 up-market1972 onsell1979 1958 Wall St. Jrnl. 6 Nov. 23/5 A new line of cookingware which is now being test-marketed in three cities of the United States. 1964 Listener 12 Mar. 422/1 Many products are produced and tried out in test-markets (usually medium-sized cities or commercial-television areas) for a year or more. 1972 ‘J. Melville’ Ironwood ix. 154 She had come to me seeking recipes for a new sort of cooking chocolate she was helping test-market in this area. < as lemmas |
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