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单词 test-market
释义

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test-market
test-market v. originally U.S. transitive and intransitive to put (a new product) on to the market, usually in a limited area, in order to determine consumers' response to it; also transferred; also as n., an area in which a product is test-marketed.
ΘΚΠ
society > trade and finance > selling > [noun] > area covered by salesman or firm
outride1879
territory1898
test-market1958
geography1983
society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner
retail1365
tap1478
retaliate1640
outsella1687
wholesale1792
to sell short1852
hustle1887
brand1909
oversell1928
package1946
soft-sell1958
test-market1958
mass-market1959
sales-drive1962
bundle1969
cross-sell1972
up-market1972
onsell1979
1958 Wall St. Jrnl. 6 Nov. 23/5 A new line of cookingware which is now being test-marketed in three cities of the United States.
1964 Listener 12 Mar. 422/1 Many products are produced and tried out in test-markets (usually medium-sized cities or commercial-television areas) for a year or more.
1972 ‘J. Melville’ Ironwood ix. 154 She had come to me seeking recipes for a new sort of cooking chocolate she was helping test-market in this area.
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