单词 | telesales |
释义 | telesalesn. 1. The selling of goods or services via television. Also: the selling of goods or services related to television, such as television sets, advertising, broadcasting rights, etc. rare. ΘΚΠ society > trade and finance > selling > [noun] > other types of selling demonstration1904 direct marketing1912 telesales1939 1939 N.Y. Times 10 June 24/4 The company intends to form a television network of department stores which will utilize the ‘tele-sales’ sight-and-sound merchandising system to show shoppers the wares of national advertisers. 1944 Billboard 28 Oct. 11/1 GE placed its stamp of approval on RTPB [= Radio Technical Planning Board] recommendations thru James D. McLean, tele sales manager. 1961 Chicago Daily Defender 19 Jan. 21/2 NBC TeleSales will record the entire proceedings..on tape and film for possible release at a later date. 2. The activity or business of selling or marketing products or services by means of (chiefly unsolicited) telephone calls. Frequently attributive. ΘΚΠ society > trade and finance > selling > [noun] > fact of being sold > sale effected by telephone telesales1962 society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 society > communication > telecommunication > telegraphy or telephony > telephony > [noun] > marketing by telephone > sale effected by telesales1962 1962 Financial Times 14 Dec. 22/1 (advt.) Let our trained telesales personnel take over. 1963 Spectator 12 Apr. 478/3 The advantages of ‘telesales’ over direct mail. 1978 Black Enterprise Nov. 76/3 Call 800-331-4242 or write Avis Telesales Department. 2002 Herald (Glasgow) 10 Aug. (Mag.) 62/1 What is your idea of living hell? Telesales. I used to work cold calling people and it was the worst experience of my life. This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022). < |
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