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单词 to go viral
释义

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to go viral
Chiefly Marketing. Of, designating, or involving the rapid spread of information (esp. about a product or service) amongst customers by word of mouth, e-mail, etc. to go viral: to propagate in such a manner; to (be) spread widely and rapidly.Recorded earliest in viral marketing n. at Additions.
ΚΠ
1989 PC User (Nexis) 27 Sept. 31 The staff almost unanimously voted with their feet as long waiting lists developed for use of the Macintoshes... ‘It's viral marketing. You get one or two in and they spread throughout the company.’
1992 Independent 9 May 33/8 In hardline CVT [= Cultural Virus Theory] all ideas, beneficial or harmful, rational or irrational, are viral entities.
1998 Washington Post (Nexis) 6 Aug. b1 Chiat/Day refers to such tactics as ‘viral’ campaigns, in which the consumer becomes the transmitter.
2001 N.Y. Times (National ed.) 30 Aug. d1/4 Many of the new games are viral, meaning that they permit players to spread the games by e-mail to friends.
2004 A. Boyd in A. M. Brown et al. How to get Stupid White Men out of Office xxi. 168 Their petition also went viral, gathering half a million signatures in a few weeks.
extracted from viraladj.
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更新时间:2024/12/24 8:07:26