bricks and clicksn.

Brit.

/ˌbrɪks (ə)n(d) ˈklɪks/, U.S.

/ˌbrɪks ən ˈklɪks/

Forms:

α. 1900s– clicks and bricks.

β. 1900s– bricks and clicks.

Origin: Formed within English, by compounding. Etymons: brick n.¹, and conj.¹, click n.¹

Etymology: In α. forms < the plural of click n.¹ + and conj.¹ + the plural of brick n.¹, probably after clicks and mortar n. at click n.¹ and int. Phrases. In β. forms < the plural of brick n.¹ + and conj.¹ + the plural of click n.¹, after bricks and mortar n.

Business.

A business strategy or type of business involving the use of both physical retail outlets and the internet to sell goods or provide services; chiefly attributive. Cf. bricks and mortar adj. 3, clicks and mortar n. at click n.¹ and int. Phrases.

ΚΠ

1999 PR Newswire (Nexis) 18 Aug. Countrywide's channel integration optimization strategy, dubbed clicks and bricks, provides a seamless flow between all communication mediums.

1999 InfoWorld 30 Aug. 29/4 Transforming a company from bricks and mortar to bricks and clicks does not come without its conflicts.

2007 C. S. Fleisher & B. E. Bensoussan Business & Competitive Anal. viii. 121 Companies that used the bricks and clicks model had a physical location but looked to the Internet as another channel to generate sales.

2009 Financial Times 6 Apr. 20/7 While every other big brand relies on the internet and call centres, the Manchester-based group has stuck with ‘bricks and clicks’.

This entry has been updated (OED Third Edition, June 2019; most recently modified version published online December 2021).

单词	bricks and clicks
释义	bricks and clicksn. Brit. /ˌbrɪks (ə)n(d) ˈklɪks/, U.S. /ˌbrɪks ən ˈklɪks/ Forms: α. 1900s– clicks and bricks. β. 1900s– bricks and clicks. Origin: Formed within English, by compounding. Etymons: brick n.¹, and conj.¹, click n.¹ Etymology: In α. forms < the plural of click n.¹ + and conj.¹ + the plural of brick n.¹, probably after clicks and mortar n. at click n.¹ and int. Phrases. In β. forms < the plural of brick n.¹ + and conj.¹ + the plural of click n.¹, after bricks and mortar n. Business. A business strategy or type of business involving the use of both physical retail outlets and the internet to sell goods or provide services; chiefly attributive. Cf. bricks and mortar adj. 3, clicks and mortar n. at click n.¹ and int. Phrases. ΚΠ 1999 PR Newswire (Nexis) 18 Aug. Countrywide's channel integration optimization strategy, dubbed clicks and bricks, provides a seamless flow between all communication mediums. 1999 InfoWorld 30 Aug. 29/4 Transforming a company from bricks and mortar to bricks and clicks does not come without its conflicts. 2007 C. S. Fleisher & B. E. Bensoussan Business & Competitive Anal. viii. 121 Companies that used the bricks and clicks model had a physical location but looked to the Internet as another channel to generate sales. 2009 Financial Times 6 Apr. 20/7 While every other big brand relies on the internet and call centres, the Manchester-based group has stuck with ‘bricks and clicks’. This entry has been updated (OED Third Edition, June 2019; most recently modified version published online December 2021). < n.1999
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