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单词 unique selling point
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unique selling point
unique selling point n. Marketing a distinctive feature or characteristic of a particular product, used as a marketing tool to improve sales; also in extended use; abbreviated USP.
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1958 Pacific Stars & Stripes 15 July 11/1 A unique selling point: The group consists of two Americans..and two Japanese.
1983 Manch. Guardian Weekly (Nexis) 3 Apr. [His] unique selling point was not his undoubted business skill. It was his image.
2004 G. Davies Bk. Commissioning & Acquisition ii. 26 When there is established demand..your book has more titles to compete against. Therefore, nail your unique selling point and, at the very least, match the marketing of competitors.
extracted from uniqueadj.n.
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