vitaminizev.
/ˈvɪtəmᵻnʌɪz/, /ˈvʌɪtəmᵻnʌɪz/, U.S. /ˈvaɪdəməˌnaɪz/ transitive. To add a vitamin or vitamins to (food, esp. food that lacks the vitamin concerned). Also absol. and figurative.
ΘΚΠ
the world > food and drink > food > food manufacture and preparation > preparation for table or cooking > adding vitamins or nutrients > add vitamins or nutrients [verb (transitive)]
fortify1940
vitaminize1944
1944 Ourselves in Wartime 153 Margarine was ‘vitaminized’, so that all categories, even the cheapest varieties, were equal in vitamin value to butter.
1970 Royal Soc. Health Jrnl. 90 24/1 It had been decided to vitaminize to such a level that in respect of A and D the margarine would be equal to summer butter.
Derivatives
ˌvitaminiˈzation n. the treatment of food in this way.
ΘΚΠ
the world > food and drink > food > food manufacture and preparation > preparation for table or cooking > adding vitamins or nutrients > [noun]
fortification1939
vitaminization1942
1942 Endeavour Jan. 30/2 The compulsory ‘vitaminization’ of margarine that has taken place since the war has merely been an extension to the whole margarine output of a practice already in partial operation.
1968 M. Pyke Food & Society iii. 32 Government regulations enforcing the fluoridization of drinking water or the vitaminization of margarine.
ˈvitaminized adj.
ΘΚΠ
the world > food and drink > food > food manufacture and preparation > preparation for table or cooking > adding vitamins or nutrients > [adjective]
fortified1910
vitaminizing1930
vitaminized1940
1940 Economist 27 Apr. 762/2 A diet of vegetables..milk, butter or vitaminised margarine..brown bread and cheese.
1960 ‘R. Gordon’ Doctor in Clover xi. 92 He has taken his vitaminised milk and played Clair de Lune twice on the piano.
1968 M. Woodhouse Rock Baby iii. 25 You've a home-grown, vitaminized, tall-walking, all-American boy.
1975 Islander (Victoria, Brit. Columbia) 3 Aug. 8/2 Vitaminized canned juices.
ˈvitaminizing adj.
ΘΚΠ
the world > food and drink > food > food manufacture and preparation > preparation for table or cooking > adding vitamins or nutrients > [adjective]
fortified1910
vitaminizing1930
vitaminized1940
1930 Observer 13 Apr. 7 Adventure, we are told, is the ‘vitaminizing element’ in history.
This entry has not yet been fully updated (first published 1986; most recently modified version published online December 2021).
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v.1930