the mind > attention and judgement > contempt > disrepute > damage to reputation > be discredited [verb (intransitive)] (3)
colloquial.one's name is mud (also Mud): one is discredited, in disgrace, or temporarily unpopular.
(a) to lose face: to be humiliated, to lose one's credit, good name, or reputation; (hence) loss of face: humiliation. (b) to save face: to avoid…