the study of the factors involved in successfully marketing a product (see quot. 1963).
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| 单词 | θ129971 |
| 释义 | the mind > attention and judgement > discovery > research > [noun] > into markets or marketing (7) marketing research1915 the study of the factors involved in successfully marketing a product (see quot. 1963). market research1920 The action or activity of gathering information about consumers' needs and preferences, esp. as regards a particular product or service. consumer research1926 = market research, n. social listening2007 (in marketing contexts) the action or activity of monitoring and analysing social media content relevant to one's product or brand, as a means of… Subcategories:— one who carries out (2) — company which carries out (1) |
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