catchphrasen.
/ˈkatʃfreɪz/, U.S. /ˈkɛtʃˌfreɪz/, /ˈkætʃˌfreɪz/ A frequently used or well-known phrase or slogan, typically associated with a particular group or person and serving to attract public attention or interest; esp. (a) a signature or stock phrase of an entertainer or character in a play, film, etc.; (b) a memorable or striking phrase used in an advertisement; an advertising slogan.
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the mind > language > linguistics > linguistic unit > phrase > [noun] > catch-phrase or stock phrase
phrasec1550
byword1570
cant1681
catchphrase1834
wheeze1864
society > communication > indication > that which identifies or distinguishes > word or cry > [noun] > slogan or catchword
slogan1704
catchword1715
nayword1828
catchphrase1834
catchline1842
catchcry1843
yell1867
watch-cry1882
buzzword1946
in word1964
1834 Globe (Washington, D.C.) 8 May The memorial should be signed ‘without distinction of party.’ This catch phrase is from a committee all of one party.
1838 Spectator 27 Oct. 1012/2 Bartley, as a bluff forester, raises a laugh by the reiteration of a catch phrase, ‘D'ye take a hint?’
1881 St. Louis (Missouri) Globe-Democrat 2 Feb. 4/5 ‘You dirty boy’ is the advertising catch-phrase of a soap manufacturer in England.
1964 Daily Express 26 Nov. 10/6 Comedians know that to stick firmly in the public mind you have to have a catch phrase.
1983 D. W. Reinhard Republican Right since 1945 viii. 139 Modern Republicanism..was simply a mere campaign ‘catch phrase’ that had served its purpose.
1997 Observer 21 Sept. (Review section) 6/3 As a kid, he loved TV adverts, their catchphrases, slogans and jingles.
2003 D. Taylor Martini 68 ‘A Vodka Martini. Shaken, not stirred.’ It's one of the great catchphrases in cinema history.
This entry has been updated (OED Third Edition, December 2018; most recently modified version published online June 2022).
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n.1834