society > morality > moral evil > evil nature or character > lack of magnanimity or noble-mindedness > self-interest > [adjective] > oriented towards self (3)
Concerned (solely) with oneself or one's own interests; self-interested, self-centred. Later also: conceited, vain.
Concerned with or attentive to oneself; esp. self-interested, self-centred. Cf. self-regarding, adj.
Oriented or directed towards the self; esp. concerned primarily with one's own needs or interests; self-interested; self-centred.