单词 | agate rule |
释义 | > as lemmasagate rule C4. attributive. Of, relating to, or designating the typeface or typographical unit called agate (see sense 5), as agate measure, agate rule, agate type, etc. ΚΠ 1884 Chicago News Let. 5 Apr. Commercial advertising 20 cents per line Agate measure. 1887 Rowell's Amer. Newspaper Directory 19 29 Agate advertisements usually contain eight words to the line and nonpareil but seven. 1901 Printers' Ink (N.Y.) 36 28 The only unvarying rule that can be applied impartially to all newspaper advertising is the agate rule. 1921 C. D. Graves Home Study Reading Course Poultry Advertising xiv. 95 Agate type is very small and you would not want to use it generally in your advertisements. 1956 F. H. Collins Authors' & Printers' Dict. (ed. 10) 8/2 Agate line (U.S.), measure advertising space, 1/ 14 in. deep and one column wide. 2008 Atlantic Monthly Jan. 144/1 Designed for tiny agate type, Retina looks bizarre at larger sizes. < as lemmas |
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