| 单词 | below-the-line |
| 释义 | below-the-lineadjective 1. denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed 2. (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency 3. (in national accounts) below the horizontal line separating revenue from capital transactions Compare above-the-line 4. denoting the area below an online post where viewers'comments are displayed below the linea. accounting denoting entries below a horizontal line on a profit and loss account, separating those that establish the profit or loss from those that show how the profit is distributed b. denoting capital transactions rather than revenue transactions in a nation's accounts c. marketing denoting expenditure on advertising by other means than the traditional media, such as the provision of free gifts, special displays, direct mailshots, etc d. bridge denoting points scored towards game and rubber, marked below the horizontal line on the score card |
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