an advertisement► advertisement something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something: · Most car advertisements are aimed at men.advertisement for: · At this time of year, the papers are full of advertisements for skiing holidays.
► commercial an advertisement on television or radio: · Have you seen the new Levi jeans commercial?commercial for: · a commercial for low-alcohol lagercommercial break (=when there are commercials in the middle of a programme): · We'll be right back with you after a commercial break.
► ad informal also advert British informal an advertisement: · She had started her acting career by doing shampoo ads on TV.ad for: · I saw an advert for some cheap furniture in our local paper. put an ad in a newspaper/magazine: · We put an ad in 'The Times' and got a terrific response.
► campaign/advertising campaign a planned series of advertisements for a new product or service: · The company got into a lot of trouble over its last advertising campaign.launch a campaign/an advertising campaign (=start a campaign): · Nissan is about to launch a nationwide campaign for its new range of cars.
► slogan a short clever phrase used in an advertisement: · a dry-cleaning company that used the slogan 'We know the meaning of cleaning'
► hoarding British /billboard American a large flat board in a public place, where large printed advertisements are shown: · Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.
► junk mail/direct mail advertisements you receive in the mail from different companies, often with special deals or sales in them. Direct mail is the word used by the companies who send out these advertisements: · Statistics show that 44% of junk mail is thrown away and never read.
► infomercial a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show: · Cable channels began broadcasting the 30-minute infomercial in April.
► banner ad an advertisement that appears at the top of a web page (=a page on the Internet), that you click on to find out more about the company, product, or service: · A banner ad for NewsPage, a personalized Internet news service, appeared on part of the screen.
an advertisement that appears across the top of a page on the Internet—ˈbanner ˌadvertising noun [uncountable]