释义 |
direct marketingdiˌrect ˈmarketing noun [uncountable] - A direct marketing channel moves goods directly from manufacturer to consumer.
- A computer database and direct marketing mail shots are among ideas under consideration.
- Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.
- In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing.
- In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
- In the case of direct marketing the immediate purchaser may be the actual consumer.
the business of selling things directly to people by post or telephone rather than in shops |