单词 | prospectus |
释义 | prospectuspro‧spec‧tus /prəˈspektəs/ ●○○ noun [countable] Word Origin WORD ORIGINprospectus ExamplesOrigin: 1700-1800 Latin ➔ PROSPECT1EXAMPLES FROM THE CORPUS Thesaurus
THESAURUS► booklet 1 especially British English a small book that advertises a school, college, new business etc2a document produced by a company that wants the public to buy its shares a very short book with paper covers that usually contains information on one particular subject: · a free booklet on drug abuse· Have you read the information booklet? ► brochure a thin book with paper covers that gives information on something you may want to buy or advertises something: · glossy holiday brochures· The hotel was nothing like it said it would be in the brochure.· The brochure shows you all the different types of washing machine. ► leaflet a small book or piece of paper, often only one or two folded pages, that advertises something or gives information on a particular subject: · a leaflet about library services· They were handing out leaflets for the Socialist Party. ► pamphlet a very thin book with paper covers, in which someone writes about their opinions about something, or gives information about something: · a political pamphlet· Paine wrote a pamphlet about slavery.· The pamphlet tells you all you need to know about growing cactuses. ► prospectus especially British English a thin paper book that advertises and gives information about a school, college, new business etc: · I asked them to send me the college prospectus. ► flyer a small sheet of paper advertising something: · People were giving out flyers advertising the fair. ► tract a thin short book, especially about a moral or religious subject – a rather formal use: · Two women were handing out religious tracts. WORD SETS► Advertising & MarketingABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun |
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