publicitypub‧lic‧i‧ty /pʌˈblɪsəti/ ●●○ S3 W3 noun [uncountable] 
Standards in education have received much publicity over the last few years.bad/good/unwelcome etc publicity It’s important to gain good publicity for the school. The adverse publicity had damaged sales.2the business of making sure that people know about a new product, film etc or what a particular famous person is doing: Who’s going to do the show’s publicity? The Government has launched a publicity campaign. Is their much-reported romance just a publicity stunt (=something that is only done to get publicity)?COLLOCATIONSadjectivesbad publicity (also adverse/negative publicity formal)· Fatty foods have received much bad publicity in recent years.· They don't want any more adverse publicity.good publicity· Top exam results are good publicity for schools.free publicity· Giving away samples is one way of getting free publicity for your products.widespread/wide publicity· The scandal had received widespread publicity.national publicity· Candidates aim to get national publicity during election campaigns.considerable/massive/extensive publicity· The opening of the trial generated considerable publicity.maximum publicity· Throughout the strike, the workers achieved maximum publicity for their demands.unwelcome publicity· Their relationship had attracted unwelcome publicity.verbsget publicity (also receive publicity)· Climate change is getting a lot of publicity.· Such studies have received a lot of publicity.attract publicity· Two recommendations in the report have attracted publicity.gain publicity· Appearing on a chat show means you gain publicity.generate publicity· The publication of the book generated an enormous amount of publicity.give publicity to something· Much publicity was given to their allegations in the British press.avoid publicity· They wanted to settle the matter quietly in order to avoid bad publicity.shun publicity· He lives quietly in Acton with his wife and two sons and shuns publicity.seek publicity· He sought neither reward nor publicity for his work.phrasesthe glare of publicity (=a lot of publicity, which can make you feel uncomfortable)· He carried on his life in the full glare of publicity.a blaze of publicity (=a lot of publicity)· His marriage broke up in a blaze of publicity.
EXAMPLES FROM OTHER DICTIONARIES
- The band appeared on Larry King's show, which was good publicity for their US tour.
- The show's organizers spent over $500,000 on publicity alone.
- Who did you get to do the publicity for the show?
- Administrative procedures must be tightened up, and effective publicity should emphasise prompt and vigorous action in the courts.
- Afterwards, the loss of sense of colleagues, disloyal competence and inappropriate publicity would follow.
- He and his family asked the Foreign Office not to give the case any detailed publicity, for fear of jeopardising his chances.
- Reich has generated a lot of good publicity for the Clinton administration.
- Such premature publicity could make her positively obstructive instead of merely difficult.
- This generates atmosphere and publicity if you are looking for it.
- When he made a speech in San Francisco that received local publicity but none back East, he fired ScanIon.
- With publicity over gay marriages, the debate over homosexuality and the Bible once again fills radio talk-show airwaves.
Longman Language Activatorthe activity of advertising
the business of trying to persuade people to buy things, using pictures, words, songs etc on television and radio, large public notices, and magazines: · The big cigarette manufacturers spend billions of dollars a year on advertising.· CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.· Sara is looking for a job in advertising or the media.advertising agency (=a company that advertises other companies' products): · Deutsch is the biggest advertising agency in the world.
an attempt to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Robbie Williams arrived in New York to do a week of promotion for his new record.· The author was signing copies of his new book as a part of the publisher's promotion campaign.sales promotion: · They ran a sales promotion scheme in which a World Cup coin was given away with every four gallons of petrol purchased.
the business of trying to sell a product or service by deciding which type of people are likely to buy it and making it attractive and interesting to them: · The business course includes classes on marketing.marketing strategy/campaign: · The reason their cars sold so well was that they had a brilliant marketing strategy.
the business of making sure that people know about a new product, a new film, a famous person etc, for example by talking about them on TV or writing about them in magazines: · The show's organizers spent over $500,000 on publicity alone.good/bad publicity: · The band appeared on Larry King's show, which was good publicity for their US tour.
informal attempts to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this type of information: · Despite all the hype, I thought the book was pretty boring.media hype: · Is it really Kevin Costner's best film performance, or is that just media hype?
WORD SETSABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun
COLLOCATIONS FROM THE ENTRYadjectives Miller’s campaign has received a good deal of adverse publicity. a brilliant politician and a ruthless power-seeker a shy woman who shunned publicity Although publicity-shy, he recently agreed to be interviewed. Todd flew over the city in a hot-air balloon as a publicity stunt. unfavourable publicityCOLLOCATIONS FROM THE CORPUSADJECTIVE
(also adverse/negative publicity formal)· Fatty foods have received much bad publicity in recent years.· They don't want any more adverse publicity.
· Top exam results are good publicity for schools.
· Giving away samples is one way of getting free publicity for your products.
· The scandal had received widespread publicity.
· Candidates aim to get national publicity during election campaigns.
· The opening of the trial generated considerable publicity.
· Throughout the strike, the workers achieved maximum publicity for their demands.
· Their relationship had attracted unwelcome publicity.
verbs (also receive publicity)· Climate change is getting a lot of publicity.· Such studies have received a lot of publicity.
· Two recommendations in the report have attracted publicity.
· Appearing on a chat show means you gain publicity.
· The publication of the book generated an enormous amount of publicity.
· Much publicity was given to their allegations in the British press.
· They wanted to settle the matter quietly in order to avoid bad publicity.
· He lives quietly in Acton with his wife and two sons and shuns publicity.
· He sought neither reward nor publicity for his work.
phrases (=a lot of publicity, which can make you feel uncomfortable)· He carried on his life in the full glare of publicity.
(=a lot of publicity)· His marriage broke up in a blaze of publicity.
COLLOCATIONS FROM OTHER ENTRIES Miller’s campaign has received a good deal of adverse publicity. (=to tell the public about something)· The interview was the start of a publicity campaign for his new book.
a brilliant politician and a ruthless power-seeker a shy woman who shunned publicity Although publicity-shy, he recently agreed to be interviewed. Todd flew over the city in a hot-air balloon as a publicity stunt. unfavourable publicity· Don Peters had been pleasantly surprised to find the Prime Minister's forthright manner lived up to her advance publicity.· We will have to arrange for advance publicity, set up an office and make arrangements to show prospective buyers around.· The advance publicity has been stupendous, and the first issue is alleged to have sold out straight away.
· And there's one thing that Great-gran can't stand and that's adverse publicity in any way.· Remember that, Andrew, adverse publicity in any way.· It needs to ride out the storms of adverse publicity.· To obtain an eviction order through the courts could mean a lengthy legal process, possibly entailing adverse publicity.· Overall coverage and publicity of the day was excellent, with very little adverse publicity.· The directors, however, could argue that to do so would expose the company to adverse publicity.· The consequent adverse publicity was widely held to be damaging to the Labour cause.
· Publicity is no good for my business, especially when its bad publicity.· When that received bad publicity, he promoted the Texas Guinan fat reducer.· It made no sense for him to be engineering bad publicity.· The delaying action kept the case out of court and minimized bad publicity until after he won re-election.· Apparently there is such a thing as bad publicity.· One reason commercial diet companies are having problems is that they received a lot of bad publicity in the early nineties.· The workers said the campaign was attracting bad publicity for their company and putting their livelihoods at risk.· Their main worries seemed to be not the paper, but bad publicity and the left being seen fighting amongst itself.
· They next claimed that he had been responsible for a murder in Belfast which had received considerable publicity.· Salmonella poisoning has received considerable publicity in the recent past.· But whatever his considerable political, publicity and debating skills, Mellor's downfall will not cause too many real Tory tears.· They will benefit from all the above - plus considerable extra publicity.· The move attracted especial attention because compulsory religious education had been introduced in schools with considerable publicity only in 1982.· The reports have attracted considerable publicity although only a tiny proportion of the reports have been debated in the House.
· And county consumer protection officer David Holliday says despite extensive publicity only a trickle of people have been using them.· Given the 163 extensive publicity, few could fail to be moved by the plight of polio victims.· Undeterred, Barnes launched an extensive publicity campaign amongst members.· In an extensive media publicity campaign last week the Natural Law Party announced they would be fielding candidates in each constituency.
· Norah complained bitterly that her style had brought the company free publicity worth far more than it cost.· Get some free publicity in your local newspaper.· For far too long we have given free publicity for such tourist spots as Edinburgh Castle.· Snyder was receiving free publicity from Colman McCarthy.· And the free publicity the event will gain will be worth a fortune.· Of course, on this occasion, Benetton again exploited the free publicity of the news cameras.
· He reckoned that the word elite was usually applied to those who had the best publicity machine.· Reich has generated a lot of good publicity for the Clinton administration.· The wedding was set to give the royals their best publicity of the year.· Many book industry veterans maintain that any publicity is good publicity.· The savings figure, then, is highly speculative, but it is certainly good publicity for the department.· Much good publicity has been given to five areas of Britain that badly need it.· It made her look dramatic and sexy, he'd said. Good publicity.
· These benefits would include greater publicity and the resulting increase in funding.· Prevention is quiet, but politicians who mount all-out attacks on symptoms generate great publicity.· Those who control great engines of publicity are responsible to no one but themselves; equally their methods are their own.· The greatest publicity and interest in the world is to be told about something, not to have read about it.· He wants to see even greater spending on publicity, help and advice.
· In two cases, the matter was given swift local publicity.· When he made a speech in San Francisco that received local publicity but none back East, he fired ScanIon.· I will await confirmation of these dates before I contact the owner of the site or arrange local publicity.
· The reason we receive massive newspaper publicity for reports like Empty Quarters and Nobody's Home is that every property is illustrated.· Before he released the panel, Weisberg admonished jurors to avoid the massive publicity generated by their verdicts.· Their likely argument would be that massive publicity of the McVeigh proceedings had poisoned the jury pool in Colorado.
· The step was announced by the secretary of state in person and given maximum publicity.· Well-organized, they achieved maximum publicity for their demands.· New classes particularly need maximum publicity.· The video is being used to cause maximum publicity against foxhunting before a Wiltshire County Council vote to ban it tomorrow.· They waste time and money when their sole interest is to secure the maximum publicity for their causes.
· And the libel action, if it comes to trial, will give us valuable national publicity if properly handled.· That class-action lawsuit has garnered national publicity and is scheduled for trial next year.· An unusual job was created by a national newspaper for publicity purposes.· The immediate postwar years had brought a great deal of national publicity to Carville.· In 1925 he received national press publicity for discoveries concerning malignant growths.
· He overrode negative reviews with publicity stunts.· They will not do this if all the recent most regrettable and very negative publicity persists.
· For example, the modifications could be carried out badly, resulting in unfavourable publicity for the software company.· Following widespread unfavourable publicity, Grand Lodge decided to redefine its rules on public relations in 1984.· The political activities of members of Özal's family, especially of his wife Semra Özal, had also received unfavourable publicity.· A great deal of fervent and unfavourable publicity was heaped upon the papacy as a result of this issue.
· Cancellations cost the dealers in fines, and can generate unwelcome publicity for the licensed dealer concerned.· The authority has no duty to implement any proposals for redress but clearly refusal to do so may lead to unwelcome publicity.
· Action will be taken to ensure that the widest possible publicity is given to seat belt legislation.· The case received wide publicity when a habeascorpus petition was upheld by two lower courts.· The case attracted wide publicity in the Soviet press.· With the wide and growing publicity for the service, more and more women called.· In a later chapter I refer to the modern notions of witchcraft and satanism which receive such wide publicity today.
· Perhaps we should consider giving widespread publicity to the Audit Commission's account of the Government's failings.· He returned a week later, after widespread publicity, with more than twenty thousand marchers, who demonstrated peaceably.· In the 1980s a series of scandals received widespread publicity.· Following widespread unfavourable publicity, Grand Lodge decided to redefine its rules on public relations in 1984.· Several contracts were awarded to private contractors especially in cleansing - and the whole issue attracted widespread publicity.· All our actions gained very widespread publicity.· Split-brain studies have science fiction overtones which have led to their widespread publicity in more recent times.
NOUN· We could all take up the role of publicity agent, advertising our own favourite recreation!
· A full publicity campaign would initially be essential.· There will be absolutely no publicity campaign.· Why did you invite me all the way out here from London to mastermind your publicity campaign, Roman?· It is also clear that people did not crowd into the mission on Azusa Street because of a skillfully crafted publicity campaign.· Despite a major publicity campaign, only a few people thought they'd seen her or even spoken to her.· Undeterred, Barnes launched an extensive publicity campaign amongst members.· I see Scribners is bringing out both the novels, and has a sizeable publicity campaign on the stocks.
· Then I spoke to some one in the publisher's publicity department.· The introduction of Intercity's Nightrider service seems to have caused some difficulty in the publicity department. late nights?· I want people to turn to us when their own publicity department is overloaded, or when a star needs special attention.· Some one from the publicity department of his publishers had set it up.· They are used by the publicity departments of large commercial organisations to do clever things with the truth.· This is available for group showing, talks etc from publicity department, Runcorn Heath.
· Burton was goose meat for the publicity machine.· Our publicity machine will illuminate whatever we point it at....· But the publicity machine had come into operation and nothing would stop it.· Naturally the publicity machine is already at work trying to clean up Phillips' image.· In order to generate interest in his players and their careers, he has become a press and publicity machine.· He reckoned that the word elite was usually applied to those who had the best publicity machine.· Open secret AT last the royal publicity machine has admitted that Charles and Diana's marriage is less than perfect.
· I usually begin the week by starting all the publicity material for the latest performances.· Employers may be asked, for example, to contribute to a central fund to enable the Compact to develop necessary publicity materials.· We particularly need to improve the placement of our publicity material in tourist centres, including the development of hotel packs.· When special events take place at any of the gardens, adequate stocks of publicity material need to be placed on-site.· Work is in hand on identifying information needs and relevant publicity material is in preparation.· Mr. Curry Young people's awareness of agricultural issues is promoted through publicity material, information packs and planned visits to farms.· The industry has also prepared its own publicity material which emphasises the damage peasant farmers do to forests.· The publicity material promised landing, weather permitting.
· A statement from the heart or a mere publicity stunt?· He overrode negative reviews with publicity stunts.· It could be a publicity stunt gone wrong.· Unionist politicians accused him of naivety and dismissed the truce as a publicity stunt.· Now that times are tougher, such costly publicity stunts are harder to justify.· It's a publicity stunt to gain sympathy.
VERB· Well-organized, they achieved maximum publicity for their demands.· Sometimes, dubious studies achieve publicity or may be attractive for other, perhaps political or novelty, reasons.
· Pollutions which attract substantial publicity risk impugning the agency's competence.· But it was Hockney who attracted the publicity.· The case attracted wide publicity in the Soviet press.· It fluctuated, through the manoeuvres of the press groups, and it tended to attract publicity.· As a formal procedure, this is today rare and serves mainly to attract publicity to the cause in question.· The workers said the campaign was attracting bad publicity for their company and putting their livelihoods at risk.· Several contracts were awarded to private contractors especially in cleansing - and the whole issue attracted widespread publicity.· Yet she attracts more attention and publicity than all the other women players put together.
· One must avoid publicity or anything that could damage the reputation of the hotel.· Before he released the panel, Weisberg admonished jurors to avoid the massive publicity generated by their verdicts.· Greene chose the life of an émigré, had an austere dedication to the life of the writer, avoided all publicity.· Hoping to avoid delays and embarrassing publicity, in July the council started quietly pressuring Pike to disengage from the venture.· She took on the alias in a bid to avoid publicity when dealing with her solicitor Paul Butner.· The authorities meanwhile are eager to avoid publicity about the success of the El Barillo repopulation.· The reformers were not merely considering the desire of actual rape victims to avoid publicity.
· Norah complained bitterly that her style had brought the company free publicity worth far more than it cost.
· All our actions gained very widespread publicity.· Despite his extraordinary flair in gaining publicity for the causes he believed in, McTaggart was an intensely private man.· To adopt a militant, uncooperative or obstructive approach may gain publicity, not all of which will be good.· I think they thought it was a way to gain publicity for their petition.· Most of them did so to make a political point and to gain publicity.
· This generates atmosphere and publicity if you are looking for it.· Its pioneering clients generated enormous publicity, but is a significant trend likely?· He made colleagues of similar rank jealous for the way he could generate publicity.· Prevention is quiet, but politicians who mount all-out attacks on symptoms generate great publicity.· Cancellations cost the dealers in fines, and can generate unwelcome publicity for the licensed dealer concerned.· No doubt making such grand claims helps to sell more books and generate publicity.
· They get little or no publicity for their efforts in this area - quite deliberately.· If it gets too much publicity, you can believe our negotiations with Justice will wind up shot down.· Then, to help it develop, we spread the word. Get publicity.· That margin appears to have been reduced just as Forbes is getting even more publicity.· The most important point, however, is that this rapist, who got the most publicity, is the most unusual.· These days you have to have a movement to get anywhere, to get any publicity, to get anything done.· They are the superstars of entrepreneurship; they get the publicity and the money.· She sure knows how to get publicity.
· Perhaps we should consider giving widespread publicity to the Audit Commission's account of the Government's failings.· You give too much publicity to radical oddballs....· Although many solicitors offer fixed fee interviews they are given little publicity beyond referral lists and notices in some solicitors' offices.· And the libel action, if it comes to trial, will give us valuable national publicity if properly handled.· The activities of illegal immigrant vessels were as manna from heaven to the media who naturally gave them much publicity.· There were powerful lobbies working against the film and perhaps not surprisingly it was given no further publicity in terms of awards or nominations.· In two cases, the matter was given swift local publicity.· For far too long we have given free publicity for such tourist spots as Edinburgh Castle.
· Press Releases Many organisations use press releases because it provides them with publicity at little or no cost.· A craft table will be on display and Mrs. Higham will provide the publicity material.
· It is unlikely that other offers will be submitted, as the sale of the site Will not have received publicity.· When that received bad publicity, he promoted the Texas Guinan fat reducer.· It has been produced because of the telephone enquiries we are now receiving following publicity in the national press.· The previous owners had never received any publicity.· Finally let me record an item put out by Reuters News Agency which did not receive much publicity.· In mid-June the Confederates made another move-not a major one but one that received major publicity.· They next claimed that he had been responsible for a murder in Belfast which had received considerable publicity.· Though it did not receive much publicity, it was a major achievement and long overdue.
· Did I want to seek publicity just to make myself feel better?· I have a lot of reporter friends but I was never particularly interested in seeking publicity.· Media training courses run by the Press and Parliamentary Unit continued to attract in numbers lawyers seeking to improve their publicity skills.· Best's decline was conducted in the full glare of self seeking publicity.
· In days gone by, the emperor shunned all publicity.· A lawn-mowing, mall-shopping, jeep-commuting suburbanite, he lives quietly in Acton with his wife and two sons and shuns publicity.· He is also described as the quiet one who shuns publicity and lets the rest of the band enjoy the limelight.· Running their corporation according to the ancient precepts of the Talmud, they shunned all publicity and trusted only a handful of associates.
PHRASES FROM OTHER ENTRIES► the glare of publicity/the media/public scrutiny etc
- A blaze of glory, a fury of passion that left them weak and trembling in each other's arms.
- As soon as Hitler's trial was over, the blaze of publicity surrounding him vanished.
- He did not exactly do it in a blaze of glory.
- I am launching my new sport soon in a blaze of publicity.
- Intercar was launched in a blaze of publicity in 1985 as one of the country's first cut-price car supermarkets.
- They went out in a blaze of glory.
- Whenever their conflicting playing schedules allowed, these two attractive superstars of sport managed to meet in a blaze of publicity.
WORD FAMILYnounpublicpublicationpublicistpublicityadjectivepublicverbpublicizeadverbpublicly
1the attention that someone or something gets from newspapers, television etc: Standards in education have received much publicity over the last few years.bad/good/unwelcome etc publicity It’s important to gain good publicity for the school. The adverse publicity had damaged sales.2the business of making sure that people know about a new product, film etc or what a particular famous person is doing: Who’s going to do the show’s publicity? The Government has launched a publicity campaign. Is their much-reported romance just a publicity stunt (=something that is only done to get publicity)?COLLOCATIONSadjectivesbad publicity (also adverse/negative publicity formal)· Fatty foods have received much bad publicity in recent years.· They don't want any more adverse publicity.good publicity· Top exam results are good publicity for schools.free publicity· Giving away samples is one way of getting free publicity for your products.widespread/wide publicity· The scandal had received widespread publicity.national publicity· Candidates aim to get national publicity during election campaigns.considerable/massive/extensive publicity· The opening of the trial generated considerable publicity.maximum publicity· Throughout the strike, the workers achieved maximum publicity for their demands.unwelcome publicity· Their relationship had attracted unwelcome publicity.verbsget publicity (also receive publicity)· Climate change is getting a lot of publicity.· Such studies have received a lot of publicity.attract publicity· Two recommendations in the report have attracted publicity.gain publicity· Appearing on a chat show means you gain publicity.generate publicity· The publication of the book generated an enormous amount of publicity.give publicity to something· Much publicity was given to their allegations in the British press.avoid publicity· They wanted to settle the matter quietly in order to avoid bad publicity.shun publicity· He lives quietly in Acton with his wife and two sons and shuns publicity.seek publicity· He sought neither reward nor publicity for his work.phrasesthe glare of publicity (=a lot of publicity, which can make you feel uncomfortable)· He carried on his life in the full glare of publicity.a blaze of publicity (=a lot of publicity)· His marriage broke up in a blaze of publicity.