gimmickgim‧mick /ˈɡɪmɪk/ noun [countable] informal 
Examples
advertising gimmicks—gimmicky adjective—gimmickry noun [uncountable]
ExamplesEXAMPLES FROM THE CORPUS
word sets- A great gimmick and I wish I'd thought of it.
- As courses proliferate, they promote themselves with ever more exotic gimmicks.
- Nope, Patricia Marvel says, in this town, you really have to have a gimmick.
- The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.
- The consequence is that the parties are driven to search for gimmicks.
- The current program began in 1989 as a promotional gimmick expected to last six months.
- This movie has only one gimmick though, and after a while it begins to wear thin.
- Threats to expropriate, always a gimmick to increase popularity, never materialised.
WORD SETS► Advertising & Marketing
a trick or something unusual that you do to make people notice someone or something – used to show disapproval → stunt: ABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun
advertising gimmicks—gimmicky adjective—gimmickry noun [uncountable]