释义 |
USPUSP /ˌjuː es ˈpiː/ noun [countable] - A USP is not a luxury-it is a necessity.
- A unique brand with a powerful USP must be carefully created to offer a relevant solution to a perceived consumer need.
- All the recognition occurred because he spent the time to make his restaurant unique with a powerful, relevant USP.
- As an entrepreneur, you will need to develop your own USP.
- Exhibition stand personnel must be able to communicate the USP of the products and have a sound commercial and technical knowledge.
- Many major companies employ a powerful USP to build their business, as do most successful entrepreneurs.
- The USP of a large piece of complex machinery can possibly only be communicated by the potential customer viewing the machinery working.
(unique selling proposition) a feature of a product that makes it different from other similar products, and therefore more attractive to people who might buy it |