| 释义 |
hype1 nounhype2 verb hypehype1 /haɪp/ noun [uncountable]   hype1Origin: 1900-2000 hype ‘deceiving, lies’ (1900-2000), perhaps from hype ‘drug addict’ (1900-2000), from hypodermic; influenced by hyperbole - Despite all the hype, I thought the book was pretty boring.
- Is it really Kevin Costner's best film performance, or is that just media hype?
- There's already been a lot of media hype about Murphy's book.
- It has succeeded without any of the marketing hype, environmental or otherwise, that rival firms use to soft-soap their customers.
- Produced by one of those boring names that is usually the guarantee of at least a little hype, but who cares?
- Soon enough, results would justify the hype.
- Too much hype, slower demand for its computer workstations, and increased competition.
- Yet the 20-year-old at the centre of the histrionic hype is impervious to it all.
- You could go for advertising hype, the catchy floor displays or the flashy packaging.
the activity of advertising► advertising the business of trying to persuade people to buy things, using pictures, words, songs etc on television and radio, large public notices, and magazines: · The big cigarette manufacturers spend billions of dollars a year on advertising.· CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.· Sara is looking for a job in advertising or the media.advertising agency (=a company that advertises other companies' products): · Deutsch is the biggest advertising agency in the world. ► promotion an attempt to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Robbie Williams arrived in New York to do a week of promotion for his new record.· The author was signing copies of his new book as a part of the publisher's promotion campaign.sales promotion: · They ran a sales promotion scheme in which a World Cup coin was given away with every four gallons of petrol purchased. ► marketing the business of trying to sell a product or service by deciding which type of people are likely to buy it and making it attractive and interesting to them: · The business course includes classes on marketing.marketing strategy/campaign: · The reason their cars sold so well was that they had a brilliant marketing strategy. ► publicity the business of making sure that people know about a new product, a new film, a famous person etc, for example by talking about them on TV or writing about them in magazines: · The show's organizers spent over $500,000 on publicity alone.good/bad publicity: · The band appeared on Larry King's show, which was good publicity for their US tour. ► hype informal attempts to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this type of information: · Despite all the hype, I thought the book was pretty boring.media hype: · Is it really Kevin Costner's best film performance, or is that just media hype? ► media hype Despite the media hype, I found the film very disappointing. (=when the media give something too much attention and try to make it seem more important or better than it really is)· the media hype surrounding the match against France NOUN► media· Some find the high degree of media hype that has surrounded publication slightly worrying.· Self-absorbed media hype went only so far.· Much of it is media hype.· Another added that one of the purposes of the media hype was actually to deliberately confuse people. VERB► believe· These boys are too sussed to believe their own hype but aren't beyond the odd stupid prank.· Above all, don't believe the hype. attempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval → exaggeration: Some experts are concerned that the new drug won’t live up to all the hype. Despite the media hype, I found the film very disappointing.hype1 nounhype2 verb hypehype2 (also hype up) verb [transitive] VERB TABLEhype |
| Present | I, you, we, they | hype | | he, she, it | hypes | | Past | I, you, he, she, it, we, they | hyped | | Present perfect | I, you, we, they | have hyped | | he, she, it | has hyped | | Past perfect | I, you, he, she, it, we, they | had hyped | | Future | I, you, he, she, it, we, they | will hype | | Future perfect | I, you, he, she, it, we, they | will have hyped |
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| Present | I | am hyping | | he, she, it | is hyping | | you, we, they | are hyping | | Past | I, he, she, it | was hyping | | you, we, they | were hyping | | Present perfect | I, you, we, they | have been hyping | | he, she, it | has been hyping | | Past perfect | I, you, he, she, it, we, they | had been hyping | | Future | I, you, he, she, it, we, they | will be hyping | | Future perfect | I, you, he, she, it, we, they | will have been hyping |
- Car alarms are promoted by hyping supposed benefits and hiding problems.
- Give teams a week off between series to rest and to hype the next round.
- It also made the news, hyping the issue.
- Just appeals to him, hyping you up like that.
- Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.
- She can see that Tommy is hyping him up.
- So does its paying pro athletes tens of millions of dollars a year to hype its image.
► advertise verb [intransitive, transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement: · Some universities advertise on television.· She has signed a deal to advertise the company's haircare products. ► promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television: · He's in London to promote his new album. ► market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them: · The collection is being marketed as clothing for climbers and skiers.· Most companies have agreed not to market products to children under 12. ► publicize (also publicise British English) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc: · He had done a lot of interviews to publicize his new book.· The hostages' case has been widely publicized. ► hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information: · The boxing match was being hyped as the biggest fight of the decade. ► plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio: · Marc was on the show to plug his new play. to advertise something► advertise to tell people publicly about a product or service in order to try to persuade them to buy it, for example by showing short films on television, or by showing pictures with words in newspapers and magazines: · There was a big poster advertising a well-known brand of cola.· We are a small business so we can only afford to advertise in the local press.be advertised on TV/on the radio: · "How did you find out about the new software?" "It was advertised on TV."be advertised in a newspaper/magazine etc: · The concert was advertised in all the national newspapers.be heavily advertised (=be advertised a lot): · Young smokers tend to buy the brands that are most heavily advertised. ► promote to try to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Meg Ryan is in Europe to promote her new movie.· To promote their new shampoo, they are selling it at half price for a month.promote something as something: · They're trying to promote Dubai as a tourist destination. ► publicize also publicise British to tell the public about a situation, event, organization, problem by advertising, writing, or speaking about it on television, in newspapers etc: · Hollywood gossips were saying that the studio lacked the funds to publicize its new film properly.· A good estate agent will know the best ways to publicize the fact that your home is for sale.· A series of articles and television shows publicized concerns that the chemical Alar, used to keep apples red and firm, could cause cancer.well-/highly/widely/much publicized (=publicized a lot): · Jurors were asked what they knew about the highly publicized case. ► market to try to sell a product or service by deciding which type of people are likely to buy it and by making it attractive and interesting to them: · In order to market a product well, you need to be aware of public demand.· The company has exclusive European rights to market the new software. ► hype/hype up informal to try to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this kind of information: · Like most Hollywood movies it was so hyped up that when I saw it I was completely disappointed.· The cosmetics industry is usually quick to hype its new products. ► plug informal also give something a plug especially British informal to try to persuade people to buy a book, see a film etc, by talking about it publicly, especially on television or radio: · The only reason she agreed to be interviewed was to plug her new record.· The author used the opportunity of appearing on TV to give his latest book a plug. ► sell to encourage people to buy something: · There's no question about it - scandal sells newspapers.sell something to somebody: · It's not just a question of making a good product - we also have to go out and sell it to people. ► push informal to try to sell more of a product or service by advertising it a lot: · Revlon is really pushing its new range of beauty creams. ► media hype (=when the media give something too much attention and try to make it seem more important or better than it really is)· the media hype surrounding the match against France to try to make people think something is good or important by talking about it a lot on television, the radio etc → promote: The director is just using the controversy to hype his movie.hype somebody up phrasal verb to make someone feel excited |