marketingmar‧ket‧ing /ˈmɑːkətɪŋ $ ˈmɑːr-/ ●●○ S3 W3 noun [uncountable] 
a clever marketing ploy Company sales improved dramatically following a $2 million marketing campaign. a career in sales and marketing Cushman is director of marketing for a chain of Italian restaurants. the UK marketing manager
EXAMPLES FROM OTHER DICTIONARIES
- Car safety is a hot marketing topic.
- Holbrook has a position in marketing for a large department store.
- The business course includes classes on marketing.
- The reason their cars sold so well was that they had a brilliant marketing strategy.
- Ever since the World Health organisation approved an infant-formula marketing code in 1981, everyone else wants one too.
- In the long run, however, adroit its marketing, takeover may be the only solution.
- Invariably, marketing people are more senior, and win the argument.
- It is, of course, assumed that all other marketing factors remain constant in their impact on sales.
- My grades were excellent and I had had hands-on work experience with marketing agencies in the West End.
- The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.
- To identify the complex yet crucial inter-relationships between customers and their characteristics demands sophisticated statistical and marketing knowledge.
Longman Language Activatorthe activity of advertising
the business of trying to persuade people to buy things, using pictures, words, songs etc on television and radio, large public notices, and magazines: · The big cigarette manufacturers spend billions of dollars a year on advertising.· CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.· Sara is looking for a job in advertising or the media.advertising agency (=a company that advertises other companies' products): · Deutsch is the biggest advertising agency in the world.
an attempt to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Robbie Williams arrived in New York to do a week of promotion for his new record.· The author was signing copies of his new book as a part of the publisher's promotion campaign.sales promotion: · They ran a sales promotion scheme in which a World Cup coin was given away with every four gallons of petrol purchased.
the business of trying to sell a product or service by deciding which type of people are likely to buy it and making it attractive and interesting to them: · The business course includes classes on marketing.marketing strategy/campaign: · The reason their cars sold so well was that they had a brilliant marketing strategy.
the business of making sure that people know about a new product, a new film, a famous person etc, for example by talking about them on TV or writing about them in magazines: · The show's organizers spent over $500,000 on publicity alone.good/bad publicity: · The band appeared on Larry King's show, which was good publicity for their US tour.
informal attempts to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this type of information: · Despite all the hype, I thought the book was pretty boring.media hype: · Is it really Kevin Costner's best film performance, or is that just media hype?
WORD SETSafter-sales service, agro-industry, nounarcade, nounB2B exchange, nounB2C, adjectivebakery, nounbar code, nounbargain, nounbarrier to trade, nounbarrow, nounbazaar, nounbid, nounbid, verbbidding, nounbid-rigging, nounboard of directors, nounBOL, bonded factory, bookshop, nounbookstall, nounbookstore, nounbook token, nounboom, nounboom, verbboot sale, nounboutique, nounboxed, adjectivebreakdown clause, B/S, business agent, business interruption insurance, business liability insurance, buyback, nounbuyer, nounbuying power, C&F, callback, nouncarrying charge, cash and carry, nouncash basis, nouncash desk, nouncash discount, nouncash generation, cash price, cash register, nouncasualty insurance, CFI, CFR, chain store, nounchamber of trade, nouncheckout, nounCIF, CIP, clearance sale, nounclosed-door policy, nounComdex, nouncommercial agent, common ownership, comparative advantage, competitive advantage, competitive strategy, completion date, concessionaire, nounconsign, verbconsignee, nounconsignment, nounconsignor, nounconsolidator, nounconsumer, nounconsumer confidence, nounconsumerism, nounconsumer society, nouncontinuous improvement, conversion rate, corn exchange, nouncorporate investment, cost, nouncost price, nouncreative brief, credit, nouncredit account, nouncredit control, credit note, nouncreditor turnover rate, nouncredit terms, credit voucher, nouncustom, nouncustomer, nouncustomer capital, cutover, nouncut-price, adjectivedealership, noundebit account, declaration insurance, deliverable, noundelivery date, delivery receipt, deputy chairman, dime store, noundirect investment, disability insurance, discount, noundiscounting, noundispenser, noundistribute, verbdistributive, adjectivedocket, noundocumentary credit, domestic investment, draft terms, draper, noundrive-in, noundrive-in store, -driven, suffixdrop-shipping, nounDutch auction, nounearnings, nounEFQM Excellence Model, electronic point of sale, embargo, verbemporium, nounescalator clause, escape clause, executive chairman, expiration date, export, nounexport, verbexport credit, exporter, nounexport insurance, extended credit, external competitiveness, EXW, factory shop, fair dealing, financial investment, first-tier supplier, flat, adjectiveflea market, nounfleet terms, florist, nounfor-profit, adjectivefree market, nounfree port, nounfreight, nounfreight, verbfront end, nounfutures market, noungift certificate, noungift token, noungift-wrap, verbgiveaway, nounglut, noungoodwill, noungrandfather clause, greengrocer, noungross margin, noungross national product, noungross profit, nounguaranteed price, halo effect, handle, verbhandling charge, nounhigh street, nounhome product, hookup, nounHP, nounindent, nounindirect sale, industrial estate, nouninstallment plan, nouninstalment, nounInternet Service Provider, inventory, nouninvestment goods, invoice, nouninvoice, verbjob order, kanban system, layaway, nounleasing, nounliability insurance, license, verbline, nounlist price, nounlong-term credit, loss leader, nounlot, nounlumberyard, nounmail order, nounmarkdown, nounmarket, nounmarket-driven, adjectivemarket economy, nounmarket forces, nounmarketing, nounmarket leader, nounmarket-led, adjectivemarket price, nounmarket research, nounmarket value, nounmark-up, nounmedium-term credit, mercantile, adjectivemerchandise, nounmerchandiser, nounmerchant, nounMNC, MNE, move, verbmultiple, nounmultiple store, nounoff, adverboffer, nounoff-the-shelf, adjectiveo.n.o., open, adjectiveopen, verbopening hours, nounorder, nounorder, verbOTC, out, adverboutbid, verboutpost, nounoutsell, verboverbid, verboverbook, verboversubscribed, adjectiveovertrade, verbown brand, adjectiveown label, adjectivepackage, verbpackage deal, nounpackager, nounpackaging, nounpacket, nounparade, nounpart exchange, nounpass-along, nounpass-through, nounpeddle, verbpedlar, nounperformance guarantee, perfumery, nounpetty cash, nounpitch, nounplaza, nounpoint of sale, nounprice, nounprice, verbprice fixing, nounprice-fixing, nounprice list, nounprice tag, nounprice war, nounprivate company, private investment, problem child, nounproducer, nounproduction control, profit, nounprofit margin, nounpro forma invoice, nounpro-forma invoice, property and liability insurance, proprietary, adjectivepunter, nounpurchase, verbpurchase, nounpurveyor, nounpyramid selling, nounquotation, nounrake-off, nounready-to-wear, adjectivereal estate, nounreceipt, nounrefund, verbregular, nounrelaunch, nounremnant, nounrent, verbrent, nounrental, nounreorder, verbresell, verbreserve, nounretail, nounretail, verbretail, adverbretailer, nounretailing, nounretail park, nounrevolving credit, sale, nounsales channel, sales slip, nounsecond-tier supplier, secured credit, self-service, adjectivesell-by date, nounseller, nounseller's market, nounselling, nounselling price, nounserve, verbservice, nounservice agreement, service bureau, nounsettlement date, sex shop, nounshelf life, nounship, verbshopfitting, nounshopping centre, nounshopping mall, nounshopping precinct, nounshop-soiled, adjectiveshopworn, adjectiveshort-term credit, showcase, nounshowroom, nounshrink-wrapped, adjectivesister company, soft sell, nounsolicit, verbsouk, nounspecial, nounSRP, stand, nounstand-alone, adjectivestaple, nounstartup, nounstationer, nounstock, nounstockist, nounstockroom, nounstocktaking, nounstoppage in transit, nounstore brand, nounstorefront, nounstreet price, strip mall, nounstructural analysis, supermarket, nounsuperstore, nounsurcharge, nounsurcharge, verbtake-up, nountakings, nountelesales, nountender, verbthrift shop, nounthroughput, nounticket, nounticket, verbtill, nountout, verbtrade discount, nountrade fair, nountrade-in, nountrademark, nountradename, nountrade name, nountrade price, nountrader, nountrade route, nountrade secret, nountradesman, nountrading estate, nountrading post, nountraffic, nountrafficker, nountrigger point, uneconomic, adjectiveunit price, noununsecured credit, upfront fee, wares, nounwarranty, nounwholesale, nounwholesale, adjectivewholesaler, nounwinding up, noun
COLLOCATIONS FROM THE ENTRY a career in sales and marketingCOLLOCATIONS FROM OTHER ENTRIES The campaign was launched with a nationwide publicity blitz. a mass marketing campaign Email has made mass mailings possible at the touch of a button.
a career in sales and marketing The campaign was launched with a nationwide publicity blitz.· The store ran a television advertising campaign just before Christmas.
· Democracy is a very important political concept.
(=one who gives advice on how to advertise and sell a product)
(=in a company)· He worked in the sales department of a small software company.
a mass marketing campaign Email has made mass mailings possible at the touch of a button.· The firm is considering a change in its marketing strategy.
COLLOCATIONS FROM THE CORPUSADJECTIVE· Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.· A direct marketing channel moves goods directly from manufacturer to consumer.· In the case of direct marketing the immediate purchaser may be the actual consumer.· Channel A represents a direct marketing channel.· In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.· In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing.· A computer database and direct marketing mail shots are among ideas under consideration.· Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.
· Subject for a global marketing information system Subject area Comments A Market information 1.· Research can help a company to develop its global marketing strategy.· Max intended to aim at global marketing.
· Weighing up the competition is an important part of marketing.· Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.· Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.· The most important marketing device in the industry has nothing to do with skiing at all.· The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.
· Who should control international marketing research?· Secondary data Secondary data provide an excellent starting point for many international marketing research projects.· One is to create national - preferably international - marketing and distribution networks.· Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.· It can be carried out by: in-house staff or an international marketing research organisation.· To determine the most appropriate international marketing strategy, products could be plotted on a chart similar to that below.· Problems with international marketing research Instead of analysing just one national market, international marketing researchers must analyse a number of national markets.
· It is appropriate that this is done through the relevant Tourist Boards and their overseas joint marketing schemes.
· Under the new marketing strategy, Cray Computer will offer the Cray-3 in two-, four- and eight-processor configurations.· So one would image that the latest new fangled marketing initiative at Vaux-owned Swallow Hotel in Gateshead gets his backing.· Perhaps the most important is the new concept of marketing - a logical approach to selling which turns old practices upside down.· In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.· Johnson Brothers will be repositioned in 1993 as one of several important new marketing initiatives.· An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.· Agency's new driving force A CHESHIRE-based advertising agency has landed a new campaign, marketing Lada cars.
· Solbourne Computer Inc's vice president of marketing, Travis White, has resigned from the company for personal reasons.· The same applies for the post of Sun Microsystems Computer Corp's vice president of marketing.· Vice president of sales Tony Giannelli has gone to start-up OpenBook as vice president of marketing.
· Geographic segments are also important in rendering manageable a worldwide export marketing activity.
NOUN· But they need to specialise, be creative and target their marketing activities effectively, as well as offer other higher margins services too.· New products and increased marketing activity are key to Waterford Crystal gaining market share at profitable margins.· This is particularly true of statistics covering the marketing activities of the company.· Similarly, Colleges were involved with income-generating and marketing activities to some extent.· Geographic segments are also important in rendering manageable a worldwide export marketing activity.· Only 13 percent thought marketing activity would be left to each individual country.· Detailed information on the marketing activities of these firms will allow an examination of the role of marketing in the innovation process.· With sectorisation they have lost most of their planning, commercial, and marketing activities.
· The institute has approached Fukuvi Chemicals to negotiate a marketing agreement to manufacture the product commercially.· There will be additional effects as a result of these marketing agreements.· Rhône-Poulenc and Roussel Uclaf have signed development and marketing agreements in the area of crop protection.· Iberia hopes to do that through a marketing agreement with Carnival Airlines, a 14-aircraft carrier based in Fort Lauderdale.
· Honda is supporting the ads for its new Civic model with a £750,000 direct marketing campaign through Jane Porter Direct.· But the marketing campaign conflicts directly with the government's latest hard-hitting message for drink-drivers.· His flashy marketing campaigns have done little for the success of Midland's new products.· Marketing Records Singles released by major, established artists often benefit from a substantial marketing campaign, with posters and media advertising.· The release of a single by a new act doesn't usually result in a major marketing campaign.· Meanwhile an intense marketing campaign will continue to interest overseas investors in the 18.5 percent of the issue earmarked for sale abroad.· While this information has potential for contemporary target marketing campaigns, it would be immensely valuable to historians studying late twentieth-century Britain.· Blue Rondo was the instant vision of a marketing campaign.
· It is a privilege to be leading one of the world's foremost marketing companies with its splendid portfolio of brands.· Mr Grant said the prizes had been awarded by a marketing company with which Sutton Hall was no longer associated.· Whilst this may be attractive for the marketing companies it is of very little help to the consumer.
· The generic label shareware covers a marketing concept rather than a particular brand of software.· Organizations do not all subscribe to the marketing concept.· Obviously, where the marketing concept prevails, the likelihood of serious conflict is reduced, and vice-versa. 8.· What are the implications for a business organization of adopting the marketing concept? 2.· The neighbourhood factor was also an important marketing concept in trying to attract residents to move to Pittsburgh.· The marketing concept takes the view that the most important stakeholders in the organization are the customers.
· The objectives of a marketing department are directed towards the attainment of corporate aims, such as profitability growth and social responsibility.· The programme developers and marketing departments must be more outward-looking.· The association's own quantity surveyor and marketing department made detailed investigations.· But what we see increasingly is the series which is the brainchild of a designer or a marketing department rather than of horticulturists.· Ken joins as operations manager responsible for the marketing department.· You are unlikely to find a word processor on your desk or fully computerised accounts, research and marketing departments.· We can now turn to the possible conflicts that can occur between the marketing department and other departments.
· He was, we gathered within seconds, the marketing director of a record company, and he knew everybody.· So the marketing director enters a coalition with the research director to pressure the boss to allocate more resources to product design.· The dire warning came yesterday from Stansted Airport's marketing director Colin Hobbs.· But for this marketing director it's done.· But marketing director, Steve Kuzio, was also a keen Koi-keeper.· He was formerly sales and marketing director of Stuart Cabeldu Catering Group.
· The overall design of your reports is an important part of your marketing effort.· Not surprisingly, therefore, most marketing efforts concentrate predominantly on satisfying people's wants.· The Profitboss supports this marketing effort and so does his team.· Initially, however, an intensive marketing effort will be required.· Yet few organisations adjust their marketing effort and their management priorities accordingly.· That's all part of his marketing effort.· This involves the way these firms perceive their marketing effort.· Shares, goes the patter, are products like any other and so deserve the same marketing effort.
· But he had given it all up and returned to the business world as a marketing executive.· According to Bradford-based marketing executive Caroline Powell, the trend is towards mixed colours with a more natural emphasis.· The union of environmentalist and marketing executive was both innovative and shocking.· She is now marketing executive for the new look Yorkshire Country Cricket Club.· Initially, in-depth personal interviews will be held with a sample of senior marketing executives from a wide range of industries.· These interviews will be followed by a large-scale postal survey of a nationally representative sample of marketing executives.
· The question of conflict within the marketing function has already been touched on.· What is market research, and why does it play an important role in the marketing function?· In large de-centralised organizations, the marketing function may be split between sub-divisions and corporate headquarters. 14.
· Guha is a curious mix of a marketing man.· The marketing men gradually got in charge and now their corporate thinking and fear can kill any project.· The problem has not been the product - as the marketing men might describe Mr Major - but the packaging.· Presentation Graphics Hardware Desktop publishing is dead, or so the marketing men would have us all believe.· Foster left Oxford with a degree in chemistry and straight away became a practical marketing man.
· Michael Coward has become trade marketing manager for the same divisions and will eventually be responsible for Johnson Brothers' similar activities.· Most of this text is devoted to considering the nature of those differences and how the international marketing manager can overcome them.· Stuart Attwood has joined Mensa Publications as marketing manager.· People in advertising Most people connected with the business have titles such as marketing manager, copywriter, or research assistant.· According to regional marketing manager David Asquith the contract was clinched in the face of stiff competition.· I discovered later he was the marketing manager of a company that sold agricultural fertiliser.
· The marketing mix is a central feature of an organization's tactical plan for a particular market.· Distribution is a key pan of any marketing mix.· The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.· The role of the marketing mix is to move objectives and plans into the reality of implementation and achievement.· The promotion aspects of the marketing mix vary slightly between consumer markets and industrial markets.· Pricing is a very flexible element in the marketing mix and enables firms to react swiftly to competitive behaviour. 20.· The selling effort is not just confined to the Promotion element in the marketing mix.· The trend towards non-price competition requires firms to evaluate their own methods of assembling the marketing mix for their markets.
· We are constantly aware of changing market conditions and the need to continually update our marketing plans.· Does this mean that these marketing plans have failed?· This included the design of our marketing plan.· Examples of strategic information include board papers, product and marketing plans, financial reports, etc.· There was no feasibility study and no proper marketing plan.· There were no marketing plans nor sales projections.
· A neat marketing ploy, and a good way of interesting children in aviation.· But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.· A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.· New York drug dealers seem to go in for sophisticated marketing ploys.· This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy.
· Indeed, according to Booth, it is only in the last couple of years that it has focused on product marketing.· Ian Schmidt, Object Design's product marketing director, says the software will be sold jointly by the companies.
· The last-mentioned - marketing research agencies - play a significant role in the whole area of marketing research.· Who should control international marketing research?· International marketing research in the gathering of information from search activities into international markets.· A corporate role could just be confined to the provision of specialist services, such as marketing research and specialist advertising advice.· Chapter 35 outlined the key features of marketing research.· A function of marketing research is to provide information that will help opportunities to be identified, evaluated, compared and selected.· Secondary data Secondary data provide an excellent starting point for many international marketing research projects.· It can be carried out by: in-house staff or an international marketing research organisation.
· His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.· Our direct marketing services, established in 1988, have also grown considerably.· The magazine Campaign reckons that sales promotion agencies are outperforming every other marketing services sector.· She had been named regional marketing services manager and expected the job to be confirmed.
· The process can, of course, be elaborated, on the basis of a suitably detailed marketing strategy.· Do firms employ investment related marketing strategies?· Using a specific example, show how opinion leaders might be identified and influenced through a marketing strategy.· Mr Brown is responsible for marketing strategy, programme development and quality control, while Mr Morse will administer day-to-day operations.· The marketing strategies of banks have been aimed in some cases at attracting young customers, especially the student market.· But only 11-12 percent had prepared a formal marketing strategy or employed a marketing consultant in the past year.· Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.· Companies must target significant sectors for their world marketing strategies to attack.
· The introduction of eight mainstream products was accompanied by seminars in four countries and a comprehensive package of marketing support material.· Given the right level and mix of marketing support, a significant market opportunity can be created.
· Each month, the company's new products are presented to the sales people by the marketing teams.· The marketing team goes out and finds 20 odd systems on which to sell it.· It's been a difficult time for the sales and marketing team at Thame in Oxfordshire.· Our newly created marketing team has identified customer requirements in major markets as well as helping us to redevelop our corporate image.
· In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.· Advertising is felt to be one of the most important first choice marketing techniques by over 43 percent of firms.· Corporate entertaining was considered the single most effective marketing technique by 14 percent of businesses.· Shareware is the most modern of all marketing techniques used in the computer industry today.· Watch straps were like a cottage industry, so we adopted the marketing techniques of a baked beans company.· So marketing techniques will prove crucial.
VERB· Group interactive sessions will focus on developing marketing strategies based on participant's own case studies.· Research can help a company to develop its global marketing strategy.· But it is not just the fertilizer side which is developing the business with marketing innovation.
· An exhibition may be aimed at creating new marketing ideas or providing an arena for marketing.· His company is dedicated to placing Northern Ireland products in world markets by providing a total marketing service.
WORD FAMILYnounmarketmarketingmarketeer.marketeradjectivemarketableverbmarket
the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this: a clever marketing ploy Company sales improved dramatically following a $2 million marketing campaign. a career in sales and marketing Cushman is director of marketing for a chain of Italian restaurants. the UK marketing manager