sloganslo‧gan /ˈsləʊɡən $ ˈsloʊ-/ ●●○ noun [countable] 
an advertising slogan demonstrators shouting political slogans the Democrats’ campaign slogan► see thesaurus at phraseCOLLOCATIONSADJECTIVES/NOUN + slogana campaign/election slogan· His campaign slogan was ‘Peace, stability and prosperity’.a political slogan· The walls had political slogans daubed on them.an advertising slogan· The company has dropped its original advertising slogan.a catchy slogan (=one that is easily remembered)· The Liberal Democrats were searching for a more catchy slogan.a snappy slogan (=one that is short and effective)· They’ve come up with a good, snappy slogan for the product.an empty slogan (=a slogan that promises something which is not actually done)· We want real progress, not just empty slogans.verbsshout slogans· Five youths were arrested after shouting anti-government slogans.chant slogans (=repeat slogans in a regular way)· Dozens of demonstrators waved banners and chanted slogans.bear a slogan (=have a slogan printed on something)· a badge bearing a campaign slogan
WORD ORIGINslogan
Origin:
1500-1600 Scottish Gaelic sluagh-ghairm ‘army cry’EXAMPLES FROM OTHER DICTIONARIES
- 'Liberte, egalite, fraternite' was the slogan of the French Revolution.
- a campaign slogan
- a dry-cleaning company that used the slogan 'We know the meaning of cleaning'
- an advertising slogan
- Bloomingdale's has as its slogan 'Like no other store in the world'.
- They've come up with a new advertising slogan for the product.
- Young men risked their lives to daub buildings with anti-government slogans.
- A typical campaign consists of politicians repeatedly shouting their name, party affiliation, and other slogans through loudspeakers.
- Around the world, some 3 billion pairs of eyes will notice their logos, slogans and billboards.
- Jobs's speeches were punctuated by slogans.
- Particularly since, almost invariably, the colonists used socialist slogans to reject any nationalist demands and justify the elimination of nationalists.
- That defeat allowed George W Bush to convince his party to adopt hug-an-immigrant slogans.
- That does not mean that they parroted slogans without appreciating their significance.
- That was the Save the Children slogan last year, and £5m. was raised and a great many lives were saved.
- The glaring red of posters and slogans papering the walls terrified Gao Yang.
THESAURUS
a group of words that have a particular meaning when used together, or which someone uses on a particular occasion: · What was the phrase he used to describe her?· I’ve never heard of the phrase before.· The president often used the phrase ‘War on terror’.
a fixed phrase which is used in a language and has a particular meaning: · a colloquial expression (=an informal expression used in everyday spoken language)· The old-fashioned expression ‘in the family way’ means pregnant.· a common English expression· I was absolutely knackered, if you’ll pardon the expression (=used when you think someone might be offended by the words you have used).
a group of words that has a special meaning which you cannot guess from the meanings of each separate word: · ‘Under the weather’ is an idiom which means ‘ill’.
a phrase that is boring and no longer original because people use it a lot: · The phrase ‘at the end of the day’ has become a real cliché.· There is some truth in the old cliché that time is a great healer.
a well-known phrase that gives advice about life: · Do you know the saying ‘A problem shared is a problem halved’?· There is an old Chinese proverb which states ‘A journey of a thousand miles starts with a single step’.
a short phrase that is easy to remember, especially one that is used in advertising: · advertising slogans· Protesters were shouting anti-government slogans.
a phrase that expresses a person’s or organization’s beliefs and aims: · The school motto was ‘Truth and Honour’.
Longman Language Activatoran advertisement something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something: · Most car advertisements are aimed at men.advertisement for: · At this time of year, the papers are full of advertisements for skiing holidays.
an advertisement on television or radio: · Have you seen the new Levi jeans commercial?commercial for: · a commercial for low-alcohol lagercommercial break (=when there are commercials in the middle of a programme): · We'll be right back with you after a commercial break.
informal also advert British informal an advertisement: · She had started her acting career by doing shampoo ads on TV.ad for: · I saw an advert for some cheap furniture in our local paper. put an ad in a newspaper/magazine: · We put an ad in 'The Times' and got a terrific response.
a planned series of advertisements for a new product or service: · The company got into a lot of trouble over its last advertising campaign.launch a campaign/an advertising campaign (=start a campaign): · Nissan is about to launch a nationwide campaign for its new range of cars.
a short clever phrase used in an advertisement: · a dry-cleaning company that used the slogan 'We know the meaning of cleaning'
British /billboard American a large flat board in a public place, where large printed advertisements are shown: · Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.
advertisements you receive in the mail from different companies, often with special deals or sales in them. Direct mail is the word used by the companies who send out these advertisements: · Statistics show that 44% of junk mail is thrown away and never read.
a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show: · Cable channels began broadcasting the 30-minute infomercial in April.
an advertisement that appears at the top of a web page (=a page on the Internet), that you click on to find out more about the company, product, or service: · A banner ad for NewsPage, a personalized Internet news service, appeared on part of the screen.
a phrase or sentence that is well-known or often used a short sentence that contains advice, or says what is usually true in a particular situation. Sayings have usually been used for a long time: · 'You're only as old as you feel' -- that's one of my favourite sayings.old/famous/well-known saying: · The more often you play the flute, the better you'll get. Remember the old saying, practice makes perfect.· How many times have we heard the famous saying, 'Physician heal thyself'?as the saying goes (=according to a saying): · What followed, as the saying goes, shook the world.· Like father, like son, as the saying goes -- by the time Tim was eight, he was already a budding entrepreneur.
a well-known saying that gives advice or says something about human life, especially using words that represent a wider meaning: · Do you remember this old proverb: 'When poverty comes in the door, love flies out of the window'?Chinese/Arabic/French etc proverb: · An Irish proverb is relevant here -- 'You've got to do your own growing, no matter how tall your grandfather is.'cite/quote a proverb: · In reply, he quoted a Sanskrit proverb: 'Forgiveness is the ornament of the brave'.
a word or phrase from one special area of knowledge that people suddenly start using a lot, especially because they think it means something important: · The big Internet buzzword at the moment is 'push technology'.· Customer-friendliness was the buzzword in British business circles.· 'Going snap' on a decision was the latest buzzword in our office.
a phrase that is used so often that it seems boring, annoying, or silly: · It's a cliché, I know, but the game isn't over till the final whistle blows.old/tired cliché: · At the risk of repeating an old cliché, what doesn't kill you makes you stronger.become a cliché: · It's become a cliché to say that presidential candidates are being marketed like bars of soap or boxes of cereal.
a phrase that is so clearly true that it has no useful meaning and is therefore annoying, especially because the person using it seems insincere and unsympathetic: · The management tried to satisfy staff with some platitudes about the need to make sacrifices for the benefit of the company.empty platitude (=one that is meaningless): · The marriage counsellor could only offer us a string of empty platitudes.mouth/spout platitudes: · Mr Gringold droned on, mouthing the usual platitudes about motivation and self-reliance.
a sentence or phrase from a book, play, poem etc that is used to explain or show something: · If you do use quotations in your essay, select them carefully.· a dictionary of theatrical quotationsquotation from: · The book begins with a quotation from The Book of Common Prayer.attribute a quotation to somebody (=say that they are the first person to say it): · The quotation is attributed to Chu Hsi, an ancient Chinese philosopher.
a short phrase that is easy to remember, especially one that is used by advertisers, politicians, or entertainers: · Bloomingdale's has as its slogan 'Like no other store in the world'.· Young men risked their lives to daub buildings with anti-government slogans. slogan of: · 'Liberte, egalite, fraternite' was the slogan of the French Revolution.advertising/marketing/campaign slogan: · They've come up with a new advertising slogan for the product.
a short, well-known phrase used regularly by an entertainer or other public figure: · The public soon learned to associate the catchphrase 'Ooh, you are awful' with the inimitable Dick Emery.· His catchphrases like'What a peach of a shot' and 'That's a dream of a pass' are now part of tennis language.
a word or phrase that expresses a person or organization's aims or beliefs: · The school's motto was 'Work hard and play hard'.· "All my life," said Sir Humphrey, "my motto has been 'aim high'."family motto: · The Mortimer family motto is inscribed above the door -- 'Humilitas'.
COLLOCATIONS FROM THE ENTRYADJECTIVES/NOUN + slogan catchy advertising slogans
a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc: · His campaign slogan was ‘Peace, stability and prosperity’.
· The walls had political slogans daubed on them.
· The company has dropped its original advertising slogan.
(=one that is easily remembered)· The Liberal Democrats were searching for a more catchy slogan.
(=one that is short and effective)· They’ve come up with a good, snappy slogan for the product.
(=a slogan that promises something which is not actually done)· We want real progress, not just empty slogans.
verbs· Five youths were arrested after shouting anti-government slogans.
(=repeat slogans in a regular way)· Dozens of demonstrators waved banners and chanted slogans.
(=have a slogan printed on something)· a badge bearing a campaign slogan
COLLOCATIONS FROM OTHER ENTRIES catchy advertising slogans· They were carrying placards and shouting slogans.
COLLOCATIONS FROM THE CORPUSADJECTIVE· The Liberal Democrats, in apparent decline, were in the meantime searching for a more catchy slogan.· Both sides have sought in recent days to hook jurors by summing up four months of testimony in a few catchy slogans.
· They met; he found her company agreeable, she found him a new slogan.
· Now his incantations of the old slogans of national independence and identity sounded more and more hollow.· It is hard to think reasonably, to keep your brain working, not to repeat the old slogans.· But now that faithful old slogan has been dropped.
· Then there are the political slogans that will come our way over the next few months.· These protesters pitch tents, unfurl banners filled with political slogans and quietly pass out literature to passers-by.
VERB· The security passes of delegates and press alike are forcibly decked out in advertising slogans.
· Partnership became his slogan - the partnership of public and private brains and money.· He used the line long before it became a bumper-sticker slogan.· Later it became the slogan of those struggling for equal justice for all.
· Waving placards and chanting slogans, about 100 of his associates did their best to annoy the Republicans.· The names being read by demonstrators were clear enough ftom here, as was the more generalized mass chanting of various slogans.· Twenty-five pickets held signs and chanted anti-embargo slogans.
· They spent two hours shouting indignant slogans and tossing tomatoes and fireworks across the water.· A small group of black dancers picketed the theater for two days, carrying placards and occasionally shouting slogans.· His lips trembled, and he felt strangely compelled to shout a defiant slogan.· He was, ironically, among the first persons to shout the slogan everyone later attributed solely to Stokeley CarmichaelBlack Power!
an advertising slogan demonstrators shouting political slogans the Democrats’ campaign slogan► see thesaurus at phraseCOLLOCATIONSADJECTIVES/NOUN + slogana campaign/election slogan· His campaign slogan was ‘Peace, stability and prosperity’.a political slogan· The walls had political slogans daubed on them.an advertising slogan· The company has dropped its original advertising slogan.a catchy slogan (=one that is easily remembered)· The Liberal Democrats were searching for a more catchy slogan.a snappy slogan (=one that is short and effective)· They’ve come up with a good, snappy slogan for the product.an empty slogan (=a slogan that promises something which is not actually done)· We want real progress, not just empty slogans.verbsshout slogans· Five youths were arrested after shouting anti-government slogans.chant slogans (=repeat slogans in a regular way)· Dozens of demonstrators waved banners and chanted slogans.bear a slogan (=have a slogan printed on something)· a badge bearing a campaign slogan