a description or analysis of a typical or ideal customer for one's business
They're going to call in a group of marketing consultants to help draw up a customerprofile.
customer profile in Retail
(kʌstəmər proʊfaɪl)
Word forms: (regular plural) customer profiles
noun
(Retail: Marketing)
Customer profiles are records held about individual customers, used as a guide for determining whom to target with certain products, and including details such as age, gender, and spending patterns.
Up-to-date and accurate customer profile information is vital to successful marketing.
Asking customers to fill in questionnaires and do reviews are good ways to buildup customer profiles and thus target new products.
Customer profiles are records held about individual customers, used as a guide for determining whomto target with certain products, and including details such as age, gender, and spendingpatterns.