praising and congratulating oneself on one's worth or attributes more than is merited in order to make oneself feel more important or special
self-flattery in American English
(ˌselfˈflætəri, ˈself-)
noun
praise and exaggeration of one's own achievements coupled with a denial or glossing over of one's faults or failings; self-congratulation
Derived forms
self-flattering
adjective
Word origin
[1670–80]This word is first recorded in the period 1670–80. Other words that entered Englishat around the same time include: episode, generic, routine, slump, template