the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
Examples of 'neuromarketing' in a sentence
neuromarketing
Nevertheless, neuromarketing is being sold as a technology that is already available.
Times, Sunday Times (2009)
His tool is neuromarketing - or looking directly into our brains - a practice that has hitherto been viewed as bordering on the unethical.