Direct mail is a method of marketing which involves companies sending advertising material directly to people who they think may be interested in their products.
[business]
...efforts to solicit new customers by direct mail and television advertising.
Direct mail advertising is of course a huge business.
direct mail in British English
(dɪˈrɛkt meɪl) marketing
noun
1.
the posting of unsolicited sales literature to potential customers' homes or business addresses
efforts to solicit new customers by direct mail and television advertising
modifier
2.
involving the posting of unsolicited sales literature to potential customers' homes or businessaddresses
Direct mail advertising is a huge business.
a direct mail campaign
direct mail in American English
US
advertisements, solicitations, etc. mailed directly to a large number of individuals
Examples of 'direct mail' in a sentence
direct mail
Fewer expensive direct mail and poster campaigns will be used.
Times, Sunday Times (2014)
He said: 'Using direct mail will always result in some people who are not eligible receiving the information.