a rebranding of the British Labour Party and its policies undertaken by Tony Blair and his supporters in the run-up to the 1997 general election in the United Kingdom and maintained during the Labour Party's period of government under Blair's premiership. Never an official title, it denotes the more right-wing/social democratic trend in Labour thinking and policy intended to make the party electable after its electoral catastrophes of the 1980s
Britpop severed its links with New Labour no more than a year after the election.