释义 |
shrinkflation in British English (ʃrɪŋkˈfleɪʃən) nouna reduction in the size of an item of packaged food, such as a chocolate bar, while the price remains the same Word origin C21: from shrink + ( in) flationExamples of 'shrinkflation' in a sentenceshrinkflation Makers have used the trick called shrinkflation on 2,500 grocery products in five years.The smaller rolls were yesterday cited as the latest example of 'shrinkflation'.But shrinkflation - smaller packets, same price - is likely to confuse shoppers.Others have relied on an old favourite, shrinkflation - cutting the size of a product.The practice is know as shrinkflation.Critics said targets had failed and shoppers could face 'shrinkflation' - where products get smaller, but prices stay the same.Most major food and drink manufacturers have now used shrinkflation - dubbed 'price rises through the back door'.Many manufacturers have resorted to 'shrinkflation': reducing the size of products while keeping the price the same.Fans will also have to learn about shrinkflation because 32 years ago the packets had six not five stickers. |