Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands.
[business]
This range is substantially cheaper than any of the other own brands available.
...own-brand cola.
own brand in British English
noun
a.
an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b.
(as modifier)
own-brand products
Also called: own label
own-brand in British English
(ˌəʊnˈbrænd) or own-label
adjective
(of an item) packaged and marketed under the brand name of a particular retailer,usually a large supermarket chain, rather than that of the manufacturer
their own-brand peas
Sainsburys' own-brand biscuits
own brand in Retail
(oʊn brænd)
Word forms: (regular plural) own brands
noun
(Retail: Marketing)
A supermarket’s own brand is an item packaged and marketed under the brand name of the supermarket chain, ratherthan that of the manufacturer.
There is also increasing competition from supermarkets' own brands, which are taking more shelf space.
Supermarkets' own brands often have cheaper packaging than branded items.
A supermarket’s own brand is an item packaged and marketed under the brand name of the supermarket chain, ratherthan that of the manufacturer.
Examples of 'own brand' in a sentence
own brand
The cognac company retains its own brand name.
Times, Sunday Times (2010)
In recent years the own branding of large retailers has reduced the influence of manufacturers' brand names in some consumer sectors.
Chambers, Ian Business Studies Basic Facts (1990)
That might be a different brand or the shop 's own brand for example but no one in the family can taste any difference.
The Sun (2010)
It already has a small own-brand fresh food range.
Times, Sunday Times (2010)
The plan is to win over a new generation of devotees with innovative design collaborations and unique own-brand ranges.
Times, Sunday Times (2014)
Works on branded and own-brand goods.
The Sun (2013)
Yes, one or two large retailers sell own-brand chewing gum.
Times, Sunday Times (2007)
And while the discounters sell a handful of branded items, most of their shelf space is for own-brand goods.