A slogan is a short phrase that is easy to remember. Slogans are used in advertisements and by political parties and other organizations who want people to remember what they are saying or selling.
They could campaign on the slogan 'We'll take less of your money'.
...a group of angry demonstrators shouting slogans.
Synonyms: catch phrase, motto, jingle, mantra More Synonyms of slogan
slogan in British English
(ˈsləʊɡən)
noun
1.
a distinctive or topical phrase used in politics, advertising, etc
2. Scottish history
a Highland battle cry
Word origin
C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry
slogan in American English
(ˈsloʊgən)
noun
1. Obsolete
a cry used by Scottish Highland and Irish clans in battle or as an assembly signal
2.
a catchword or rallying motto distinctly associated with a political party or other group
3.
a catch phrase used to advertise a product
Word origin
Gael sluggh-ghairm < sluagh, a host + gairm, a call
Examples of 'slogan' in a sentence
slogan
This was followed by a short quiz to see which fire safety slogans we could remember.
Christopher Ross TUNNEL VISIONS: Journeys of an Underground Philosopher (2001)
Where will the new slogans and tactics come from?
Times, Sunday Times (2006)
There is no need for politicians to venture into fiction to find awful political slogans.
Times, Sunday Times (2016)
Their most profound need now is not a new leader but some new and memorable slogans.
Times, Sunday Times (2007)
Both sides evoke optimism with their campaign slogans.
Times, Sunday Times (2013)
The most effective political slogans are often the shortest.
Times, Sunday Times (2007)
Now there are new slogans to live by.
Times, Sunday Times (2009)
Nor has he changed his signature political slogan.
Times, Sunday Times (2008)
Cities and counties hoping to reinvent themselves or boost their brand may reach straight for a new slogan.
Times, Sunday Times (2008)
Could this be their new slogan?
Times, Sunday Times (2008)
You know that recruitment campaign with the slogan that says 99.9 per cent need not apply?
Times, Sunday Times (2006)
This is not a political slogan, it is our economic judgment.
Times, Sunday Times (2011)
Sounds like they'll need a new slogan.
The Sun (2006)
How long will it be before the use of public money to fund particular party advertising slogans is up before the court or the regulator?
Times, Sunday Times (2012)
I already have a campaign slogan, by the way.
Times, Sunday Times (2015)
HAVE you heard the new campaign slogan for Labour?
The Sun (2009)
That's not an election slogan you would expect from the Tories.
The Sun (2010)
Protesters against internet snooping carried placards that tweaked his old election slogan to'Yes we scan'.
Times, Sunday Times (2013)
The eye gets used to banners with party slogans or commercial images on advertising boards, regarding them simply as a backdrop, like the unavoidable noise of traffic.
The Times Literary Supplement (2013)
In other languages
slogan
British English: slogan NOUN
A slogan is a short phrase that is easy to remember. Slogans are used in advertisements and by political parties and other organizations who want people to remember what they are saying or selling.
They could campaign on the slogan 'We'll take less of your money'.
American English: slogan
Brazilian Portuguese: bordão
Chinese: 口号
European Spanish: eslogan
French: slogan
German: Slogan
Italian: slogan
Japanese: スローガン
Korean: 구호
European Portuguese: bordão
Latin American Spanish: eslogan
Chinese translation of 'slogan'
slogan
(ˈsləuɡən)
n(c)
口号(號) (kǒuhào) (个(個), gè)
(noun)
Definition
a catchword or phrase used in politics or advertising
a group of angry demonstrators shouting slogans
Synonyms
catch phrase
`A little and often' is the catch phrase to bear in mind.
motto
What is your regiment's motto?
jingle
advertising jingles
mantra
rallying cry
watchword
Caution has always been one of Mr Allan's watchwords.
tag-line
catchword
catchcry (Australian)
his catchcry, "If it ain't broke, don't fix it"
Additional synonyms
in the sense of catchcry
his catchcry, "If it ain't broke, don't fix it"
Synonyms
catch phrase,
slogan,
saying,
quotation,
motto
in the sense of jingle
Definition
a short catchy song used to advertise a product on radio or television
advertising jingles
Synonyms
song,
tune,
melody,
ditty,
chorus,
slogan,
verse,
limerick,
refrain,
doggerel
in the sense of motto
Definition
a short saying expressing the guiding maxim or ideal of a family or organization, esp. when part of a coat of arms
What is your regiment's motto?
Synonyms
saying,
slogan,
maxim,
rule,
cry,
formula,
gnome,
adage,
proverb,
dictum,
precept,
byword,
watchword,
tag-line,
saw (old-fashioned)
Synonyms of 'slogan'
slogan
Explore 'slogan' in the dictionary
Additional synonyms
in the sense of watchword
Definition
a slogan or motto
Caution has always been one of Mr Allan's watchwords.