A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research.
focus group in British English
noun
a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research
focus group in American English
a form of market research in which a small group of people is gathered to engage in controlled discussions and interviews in order to elicit opinions about particular products or services, candidates or issues, etc.
Examples of 'focus group' in a sentence
focus group
People in focus groups say that he exudes depressing vibes.
Times, Sunday Times (2008)
Aides say their focus groups now cite his resilience as one of his strongest suits.
Times, Sunday Times (2010)
Those against a quick election point out that the same focus groups show that people are not keen on voting in the dark.
Times, Sunday Times (2007)
The naff soundbite is being beefed up by the more nifty'for hardworking people' after focusgroups were left baffled.
The Sun (2013)
In other languages
focus group
British English: focus group NOUN
A focus group is a selected group of people who take part in discussions in which their opinions are recorded as a form of market research.
The market research company conducted twelve focus groups for the project.