the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research
Examples of 'geodemographics' in a sentence
geodemographics
Finally, the paper looks at the theoretical debates around geodemographics, and considers directions for future research in the area.
Ville Takala 2014, 'Helsinki: A software sorted city? A case study of the geodemographics industry inFinland', Fennia: International Journal of Geographyhttp://ojs.tsv.fi/index.php/fennia/article/view/45342/13874. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)