If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity.
[informal, disapproval]
The campaign was gimmicky, but it had a serious side to it.
Examples of 'gimmicky' in a sentence
gimmicky
You've criticised your debut for being a bit gimmicky.
The Sun (2006)
A gimmicky idea too far?
Times, Sunday Times (2011)
The epithet, though, makes this exciting band seem much more gimmicky and limited than they really are.
Times, Sunday Times (2007)
One size does not fit all Although student accounts may seem gimmicky, they are more generous than standard current accounts.
Times, Sunday Times (2014)
It can feel a bit gimmicky at times - what is it with the Snow family that they need to have a visual prop of some sort?
Times, Sunday Times (2008)
If there is something gimmicky about the ban - few hospitals still allow staff to wear them - a dress code to promote clinical hygiene is overdue.