Word forms: 3rd person singular presenttense assures, present participle assuring, past tense, past participle assured
1. verb
If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried.
He hastened to assure me that there was nothing traumatic to report. [VERB noun that]
'Are you sure the raft is safe?' she asked anxiously. 'Couldn't be safer,' Max assuredher confidently. [VERB noun with quote]
Government officials recently assured Hindus of protection. [VERB noun + of]
2. See also assured
3. verb
To assure someone of something means to make certain that they will get it.
Real Madrid's 2-1 victory has all but assured them of the title. [VERB noun + of]
Ways must be found to assure our children a decent start in life. [VERB noun noun]
4.
See I can assure you/let me assure you
More Synonyms of assure
assure in British English
(əˈʃʊə)
verb(tr; may take a clause as object)
1.
to cause to feel sure or certain; convince
to assure a person of one's love
2.
to promise; guarantee
he assured us that he would come
3.
to state positively or with assurance
4.
to make (an event) certain; ensure
5. mainly British
to insure against loss, esp of life
6. property law another word for convey
Derived forms
assurable (asˈsurable)
adjective
assurer (asˈsurer)
noun
Word origin
C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrussecure
assure in American English
(əˈʃʊr)
verb transitiveWord forms: asˈsured or asˈsuring
1.
to make (a person) sure of something; convince
2.
to give confidence to; reassure
the news assured us
3.
to declare to or promise confidently
I assure you I'll be there
4.
to make (a doubtful thing) certain; guarantee
5.
to make safe or secure
6. Chiefly British
to insure against loss, esp. of life
Word origin
ME assuren < OFr asseurer < ML assecurare < L ad-, to + securus, secure
Examples of 'assure' in a sentence
assure
By then, the victory was assured.
Times, Sunday Times (2016)
We can assure you of guaranteed results.
The Sun (2008)
He appears to be assured of victory.
Times, Sunday Times (2007)
It is a pity that he is less assured in his citation of some important statistics.
The Times Literary Supplement (2012)
Her handling of metaphor is less assured.
Times, Sunday Times (2007)
But he is less assured in the last quarter of the book.
Times, Sunday Times (2014)
But a continuing crisis is more or less assured.
Times, Sunday Times (2011)
Thereafter victory was assured, though nearly a year of hard fighting lay ahead.
Garraty, John Arthur The American Nation: A History of the United States to 1877 (1995)
And when victory seemed assured, the game delivered one last surprise.
Times, Sunday Times (2016)
We had been confidently assured that the train was about to depart to Paddington.
Times, Sunday Times (2009)
When it comes to relationships, she is in less assured territory.
Times, Sunday Times (2007)
It seems fun for them - but a rewarding time for the viewer is less assured.
Times, Sunday Times (2010)
His footwork and length Judgment were less assured than usual.
Times, Sunday Times (2013)
Her future would be less assured at a City firm.
Times, Sunday Times (2015)
He could hardly be less assured in the job, now could he?
Times, Sunday Times (2007)
Just before the elections, with victory all but assured, they announce they are resigning.
Christianity Today (2000)
A future in a Tory Government seemed assured.
Times, Sunday Times (2009)
The guaranteed sum assured matched the mortgage, the bonuses were a bonus on top of that, and the premiums could be set against tax.
Times, Sunday Times (2008)
To be assured of victory in a likely election next summer, they need a poll lead closer to 20 points at this stage in the cycle.
Times, Sunday Times (2009)
In other languages
assure
British English: assure /əˈʃʊə/ VERB
If you assure someone that something is true or will happen, you tell them that it is the case, to make them less worried.
I can assure you that the animals are well cared for.