Word forms: 3rd person singular presenttense hypes, present participle hyping, past tense, past participle hyped
1. uncountable noun
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
[disapproval]
We are certainly seeing a lot of hype by some companies.
My products aren't based on advertising hype, they sell by word of mouth.
Synonyms: publicity, promotion, build-up, plugging [informal] More Synonyms of hype
2. verb
To hype a product means to advertise or praise it a lot.
[disapproval]
We had to hype the film to attract the financiers. [VERB noun]
These gurus are being promoted by publishers and hyped in the business press. [VERB noun]
Synonyms: publicize, push, promote, advertise More Synonyms of hype
Hype up means the same as hype.
The media seems obsessed with hyping up individuals or groups. [VERBPARTICLE noun]
He felt the film was hyped up too much. [VERBPARTICLE noun (not pronoun)]
[Also VERB noun PARTICLE]
Phrasal verbs:
See hype up
hype in British English1
(haɪp) slang
noun
1.
a hypodermic needle or injection
verb
2. (intransitive; usually foll byup)
to inject oneself with a drug
3. (transitive)
to stimulate artificially or excite
Word origin
C20: shortened from hypodermic
hype in British English2
(haɪp)
noun
1.
a deception or racket
2.
intensive or exaggerated publicity or sales promotion
media hype
3.
the person or thing so publicized
verb(transitive)
4.
to market or promote (a product) using exaggerated or intensive publicity
5.
to falsify or rig (something)
6.
(in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts
Derived forms
hyper (ˈhyper)
noun
hyping (ˈhyping)
noun
Word origin
C20: of unknown origin
hype in American English1
(haɪp)
Informal
noun
1.
deception or fraud
2.
extravagant or excessive promotion
verb transitiveWord forms: hyped or ˈhyping
3.
to deceive or con
4.
to promote in a sensational way
Word origin
? < hyperbole, infl. by verb sense of hype2
hype in American English2
(haɪp)
US
noun Slang
1.
hypodermic
2.
a drug addict
verb transitiveWord forms: hyped or ˈhyping Slang
3.
to stimulate or enliven by or as by the injection of a drug
usually in pp. with up
a hyped-up fanatic
COBUILD Collocations
hype
justify the hype
Examples of 'hype' in a sentence
hype
But hype plays very little part in this success story.
Times, Sunday Times (2012)
There has been no lack of hype surrounding this series.
Times, Sunday Times (2015)
The release of a major pop album usually requires cranking up the hype machine.
Times, Sunday Times (2013)
The result of this hype is usually lots of publicity.
Geraghty, Tony The Bullet Catchers (1989)
Has all the hype surrounding the film surprised her?
Times, Sunday Times (2015)
It runs very deep and there will be a lot of hype around that game.
Times, Sunday Times (2012)
But the way the first season went and took off so quickly the whole hype machine went with it.
The Sun (2013)
But will it justify the hype?
Times, Sunday Times (2010)
There was a lot of hype.
The Sun (2011)
Throughout it all, he refused to buy into the hype.
Times, Sunday Times (2013)
The hype or image thing didn't interest me.
Times, Sunday Times (2016)
Just goes to show pre-match hype and hoopla can only get you so far.
The Sun (2015)
Here, the hype is the thing.
Times, Sunday Times (2008)
All the pre-match hype was about the duel of the two superstars.
The Sun (2013)
This was F1 at its best and all it needed was a race to justify the hype.
Times, Sunday Times (2015)
After all the pre-match hype it was woefully disappointing.
The Sun (2010)
A lot of this hope is just media hype.
Times, Sunday Times (2009)
The hope and the hype can become a burden on the weekly grind of the European Tour.
Times, Sunday Times (2007)
Sometimes it's a little too much hype for me, kind of a cheerleading thing.
Christianity Today (2000)
He has deserved neither the adulation nor the contempt, but that's media hype for you.
Times, Sunday Times (2011)
In other languages
hype
British English: hype NOUN
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
We are certainly seeing a lot of hype by some companies.
American English: hype
Brazilian Portuguese: publicidade
Chinese: 大肆的宣传广告
European Spanish: bombo publicitario
French: battage
German: Rummel
Italian: battage pubblicitario
Japanese: 誇大宣伝
Korean: 과대 광고
European Portuguese: publicidade
Latin American Spanish: bombo publicitario
All related terms of 'hype'
hype up
To hype someone up means to deliberately make them very excited about something.
hype cycle
a term coined by Gartner to refer to the five phases he considers a new technology or product to go through from its launch to its stabilization on the market
media hype
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
hype-carbonated
(of a product or service) overvalued as a result of relentless marketing and PR or intensive media exposure
justify the hype
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
Chinese translation of 'hype'
hype
(haɪp) (inf)
n(u)
炒作 (chǎozuò)
vt
炒作 (chǎozuò)
(noun)
Definition
intensive or exaggerated publicity or sales promotion
There was a lot of hype before the film came out.
Synonyms
publicity
Much advance publicity was given to the talks.
promotion
The company spent a lot of money on advertising and promotion.
build-up
the build-up for the film
plugging (informal)
puffing
racket
The racket went on past midnight.
razzmatazz (slang)
brouhaha
ballyhoo (informal)
a big ballyhoo in the press
(verb)
Definition
to market or promote (a commodity) using intensive or exaggerated publicity
We had to hype the film to attract the financiers.
Synonyms
publicize
The author appeared on TV to publicize her latest book.
push
Advertisers often use scientific doublespeak to push their products.
promote
He has announced a full British tour to promote his new album.
advertise
Religious groups are not allowed to advertise on TV.
It has been much advertised in specialist magazines.
build up
plug (informal)
If I hear another actor plugging his latest book I will scream.
puff (up)
talk up (informal)
Additional synonyms
in the sense of advertise
Definition
to present or praise (goods or a service) to the public, in order to encourage sales
Religious groups are not allowed to advertise on TV.It has been much advertised in specialist magazines.
Synonyms
publicize,
promote,
plug (informal),
announce,
publish,
push (informal),
display,
declare,
broadcast,
advise,
inform,
praise,
proclaim,
puff,
hype,
notify,
tout,
flaunt,
crack up (informal),
promulgate,
make known,
apprise,
beat the drum (informal),
blazon,
bring to public notice
in the sense of ballyhoo
a big ballyhoo in the press
Synonyms
hype,
promotion,
build-up,
plugging (informal),
propaganda campaign,
PR campaign,
razzmatazz (slang),
brouhaha
in the sense of build-up
Definition
extravagant publicity or praise, esp. as a campaign