Prime time television or radio programmes are broadcast when the greatest number of people are watching television or listening to the radio, usually in the evenings.
...a primetime television show.
...prime time viewing in mid-evening.
prime time in British English
noun
1.
the peak viewing time on television, for which advertising rates are the highest
adjectiveprimetime, prime-time
2.
occurring during or designed for prime time
a primetime drama
prime-time in British English
(praɪm taɪm)
adjective
(of television or radio) occurring during or designed for prime time
He was taken off air during a prime-time radio slot.
a prime-time television show
prime-time viewing in mid-evening
prime time in American English
US
Radio and Television
the hours when the largest audience is regularly available; esp., the evening hours
Examples of 'prime time' in a sentence
prime time
Bank holidays were prime time for pink sugar legs and false teeth and she couldn't herself get away.
Salley Vickers MR GOLIGHTLY'S HOLIDAY (2002)
I mean Mighty Joey Young, with films and albums and concert dates, and his own prime time TV show.
(2002)
In other languages
prime time
British English: prime time NOUN
Prime time television or radio programmes are broadcast when the greatest number of people are watching television or listening to the radio, usually in the evenings.
...a prime-time television show.
American English: prime time
Brazilian Portuguese: horário nobre
Chinese: 黄金时段
European Spanish: horario de máxima audiencia
French: prime-time
German: Hauptsendezeit
Italian: fascia di massimo ascolto
Japanese: ゴールデンアワー
Korean: 황금 시간대
European Portuguese: horário nobre
Latin American Spanish: horario de máxima audiencia