A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops.
[business]
A well-known U.K. supermarket launches more than 1,000 new product lines each year.
product line in British English
noun
marketing
a group of related products marketed by the same company
Examples of 'product line' in a sentence
product line
The steady flow of new product lines helps.
Times, Sunday Times (2013)
When they arrived for the second day of meetings, he had our new product line on display.
Christianity Today (2000)
In that case, as soon as the new product line comes out, the backlog is released and a great quarter makes up for the previous poor one.
Geoffrey A. Moore LIVING ON THE FAULT LINE, REVISED EDITION (2002)
In other languages
product line
British English: product line NOUN
A product line is a group of related products produced by one manufacturer.