Product placement is a form of advertising in which a company has its product placed where it can beclearly seen during a film or television programme.
[business]
It was the first movie to feature onscreen product placement for its own merchandise.
product placement in British English
noun
the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising
Examples of 'product placement' in a sentence
product placement
It argues that product placement had turned films into little more than lengthy commercials.
Times, Sunday Times (2011)
The wrist is the new chest where product placement and messaging is concerned.
Times, Sunday Times (2007)
We've got used to product placement in films.
Times, Sunday Times (2014)
CORRIE chiefs have signed their first product placement deal.
The Sun (2011)
For example, could we really stop all product placement in film and TV?